universidade federal de santa catarina pós-graduação em letras ...

73information about who among these scholars have previously been requested to reviewbooks for the journal and what the outcome was:[C]We have a data bank with names of potential reviewers. The publisher sends abook to the review editor to look at it and determine the reviewer; a (form) letteris written to request that the person review the book; then the editor waits,hoping for a quick response. One may get no response at all or a flagrant no.Maybe the editor will have to bounce from one reviewer to another.[E]To determine who is going to be the reviewer for a specific book requires usgetting some information about who are the people who are out there doingwork, or who are knowledgeable in these areas. I know some areas of economicspretty well, so I can look at a book and provide an assessment of who might be agood reviewer. And my colleague who handles it on a day to day basis hasstrength in other fields and can do the same thing. But sometimes we might lookat the bibliography of a book and try to determine from that which people havewritten extensively on these topics. If we invite a reviewer and he/she says no,we might ask the reviewer to suggest somebody else. A natural data bank is themembership of the [American Economic] Association.[L]The editor tries to look for reviewers who have some expertise in the area of thebook that they are reviewing. She has a list of professionals in the area and theirinterests which she often consults. Also, she relies upon her own knowledge ofpeople in the field. Previous experience with reviewers also counts, i.e., if theyare reliable, if they get the review done, etc.3.2.2 The role of book reviewsA book review serves the purpose of providing disciplinary members withinformation about newly produced knowledge according to disciplinespecificcriteria.Book reviewing can be said to affect a complex network of relationships involvingwriter, reader, publisher, journal readership, etc. The answers given by C, E, L present