organisational stress - Pondicherry University DSpace Portal

As for as banks are concerned such decisions are vital forimproving the customer services. Worlung group on customerservices in banks appointed by the Government of lndia in 1977raid that 'bank users criticise and bankers themselves concede,that customer service rendered by banks leaves much to bedesired. The profile of the Indian customer has changed and he istrylng to become a world class customer. Customer's perceptionhave changed and he IS shlftlng from organlsational loyalty tovalue based loyalty Belng a depositor In the bank who provldemajor funds for banklng bus~ness, the customer should bedcllghted wth senice. Courtesy, accuracy and speed can improvethe quality of senlce. Banks have to give attention to thls.One of the greatest challenges facing the bank~ng Industrytoday IS the requirement of motivated, stress-free work forceWhen an emplo!.ee joins a bank and becomes part of the multitudeof the employed, the tnevltable organisat~onal anomle takes over,devold of recogn~tlon and md~mduaiicy al~enation and frustrationset m.In spite of the introduction of technology in banks, thebnnking industry m lndia wdl be labour intensive for many years10