<strong>Differing</strong> <strong>diversities</strong>Thompson, Eric C., 1998, Contingent valuation in arts impact studies, Journal <strong>of</strong>Arts Management, Law and Society, Vol. 28, No. 3, pp. 206-210.Vedung, Evert, 1998, Policy instruments: typologies and theories, in M.-L.Bemelmans-Videc, R.C. Rist and E. Vedung (eds.), Carrots, Sticks and Sermons.Policy Instruments and Their Evaluation, London: Transaction Publishers.Weiss, Janet A. and Mary Tschirhart, 1994, Public information campaigns aspolicy instruments, Journal <strong>of</strong> Policy Analysis and Management, Vol. 13, No. 1,pp. 82-119.Wyszomirski, Margaret J., 1998, The arts and performance review, policy assessmentand programme evaluation: focusing on the ends <strong>of</strong> the policy cycle, Journal<strong>of</strong> Arts Management, Law and Society, Vol. 28, No. 3, pp. 191-199.Zinno, Sally, 1998, National Arts Stabilization evaluation research project,Journal <strong>of</strong> Arts Management, Law and Society, Vol. 28, No. 3, pp. 220ff.106
The cultural policies <strong>of</strong> the <strong>Europe</strong>an Unionand cultural diversityResearch position paper 3By Cris ShoreGoldsmiths CollegeUniversity <strong>of</strong> London“Culture is both an economic factor and a factor in social integration andcitizenship; for that reason, it has an important role to play in meeting the newchallenges facing the Community, such as globalisation, the informationsociety, social cohesion and the creation <strong>of</strong> employment.” (<strong>Europe</strong>anParliament, 2000: 1)Introduction: the scope and context <strong>of</strong> <strong>Europe</strong>an Union culturalpolicyTowards the end <strong>of</strong> his life Jean Monnet, the French statesman and celebratedfounding father <strong>of</strong> the <strong>Europe</strong>an Communities, is reputed to have said, when lookingback on a lifetime’s work dedicated to creating a united <strong>Europe</strong>, “if we were tostart all over again, we would start with culture”. In fact, Monnet never said anything<strong>of</strong> the kind. 1 What is interesting about this apocryphal quote is not its historicalinaccuracy but the fact that it is still frequently cited by <strong>Europe</strong>an Union policyelites to support the argument for increased intervention in the field <strong>of</strong> culture.This is significant for two reasons. First, because it indicates the growing importancethat culture has acquired among <strong>Europe</strong>an Union policy pr<strong>of</strong>essionals andtheorists <strong>of</strong> <strong>Europe</strong>an integration since the 1980s. Second, because it highlights akey point <strong>of</strong> this paper; namely, that <strong>Europe</strong>an Union cultural policies cannot beunderstood outside <strong>of</strong> the wider context <strong>of</strong> the political project for <strong>Europe</strong>an integration2 and the <strong>Europe</strong>an Union’s transition from a free trade area to a fledgling,albeit still ill-defined, federal state.To date, there has been little specialised analysis <strong>of</strong> <strong>Europe</strong>an Union action in thefield <strong>of</strong> culture. This is partly because <strong>Europe</strong>an Union cultural policy, in the strictlegal sense, is a relatively recent phenomenon: until the 1992 Maastricht Treaty,culture was not a recognised area <strong>of</strong> <strong>Europe</strong>an Community competence. However,it also reflects the lack <strong>of</strong> status political scientists and <strong>Europe</strong>an Union analystshave traditionally accorded to culture and, until recently, the narrow definitions <strong>of</strong>__________1. See Scott and Kirby, 1995: 40.2. This project is typically referred to in French as construction européenne, a concept that does nottranslate easily into English.107
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