<strong>Differing</strong> <strong>diversities</strong>culture they have employed. 1 This paper examines the development <strong>of</strong> <strong>Europe</strong>anUnion cultural policies from a historical and anthropological perspective byaddressing two questions. First, why has “culture” – a subject that prior to the1980s was deemed <strong>of</strong> esoteric and marginal interest – emerged as such an importantconcern for <strong>Europe</strong>an Union policy makers? Second, what are the implications<strong>of</strong> the <strong>Europe</strong>an Union’s increasing intervention in the cultural domain fordebates about cultural diversity, citizenship, social exclusion and democracy?The main proposition advanced below is that <strong>Europe</strong>an Union cultural policy isdriven by problematic assumptions about “culture” as an integrative mechanism.<strong>Europe</strong>an Union policy makers have sought to harness culture as a vehicle for promotingsolidarity and social cohesion among <strong>Europe</strong>ans, but the eurocentrism andclass bias inherent in their conceptions <strong>of</strong> culture also promote exclusion andintolerance, particularly towards those who fall outside the boundaries <strong>of</strong> <strong>of</strong>ficial<strong>Europe</strong>an culture, including Africans, Asians and other categories <strong>of</strong> “non-<strong>Europe</strong>an”. The <strong>Europe</strong>an Union’s record on combating racism suggests that itclearly recognises the multicultural character <strong>of</strong> contemporary <strong>Europe</strong>an societies.However, this is not reflected in its cultural policy, which typically expresses theinterests and assumptions <strong>of</strong> <strong>Europe</strong>an political elites, and a small but growingBrussels-based cultural lobby. While specific cultural initiatives invariably resultfrom compromises and bargains between individual member states, <strong>Europe</strong>anUnion cultural policy in its general sense has been shaped primarily by politicalfactors. 2 <strong>Europe</strong>an Union policy makers have long held the belief that to forge aunited <strong>Europe</strong> requires not simply economic and monetary union or a shared legaland political architecture, but also the creation <strong>of</strong> a more palpable sense <strong>of</strong><strong>Europe</strong>an consciousness and shared identity among the peoples <strong>of</strong> <strong>Europe</strong>.The theoretical background to this can be briefly stated. All political systems, particularlydemocratic ones, seek legitimacy in the cultural field. 3 In order to havelegitimacy and authority, political institutions must enjoy the consent <strong>of</strong> the citizensin whose name they govern. The cultural foundations <strong>of</strong> modern citizenship,as Kalberg (1993) has noted, are civic responsibility and social trust, both <strong>of</strong> whichdepend upon the sense people have <strong>of</strong> belonging to a political community. To date,however, lack <strong>of</strong> popular support for the <strong>Europe</strong>an Union remains a key obstacleto its project for <strong>Europe</strong>an integration. The problem is that the peoples <strong>of</strong> <strong>Europe</strong>have failed to embrace <strong>Europe</strong>an institutions and ideals in the way that was hopedfor or, indeed, predicted by traditional theories <strong>of</strong> integration. According to influentialtheorists <strong>of</strong> integration, including Ernst Haas and Leon Lindberg, popularloyalty to the <strong>Europe</strong>an Community would grow as each successive step towardsever-closer union demonstrated the material benefits to be gained by further integration(Haas, 1958; Lindberg, 1963). This instrumental loyalty, so the argument__________1. For a more considered debate about the potential scope <strong>of</strong> the culture concept, see <strong>Europe</strong>anCommission, 1996.2. While I would stress the political rationale behind the <strong>Europe</strong>an Union’s growing interest in culture,it also reflects the <strong>Europe</strong>an Union’s increasing recognition <strong>of</strong> the commercial importance <strong>of</strong> the culturalindustries, particularly in the fields <strong>of</strong> tourism and communications technologies.3. For a good analysis <strong>of</strong> this argument see Habermas, 1992.108
Reasearch position paper 3went, would provide sufficient “permissive consensus” to enable each subsequentstep to be implemented. 1 Since the 1990s, however, that passive consent haswithered and support for further integration has declined throughout the <strong>Europe</strong>anUnion, a factor some attribute to the deflationary policies adopted by those governmentsseeking to qualify for membership <strong>of</strong> the single currency.The challenge for the Commission is how to transform this remote “<strong>Europe</strong> <strong>of</strong>institutional structures” into a popular “People’s <strong>Europe</strong>”? Despite substantialincreases in its legal authority and regulatory power, the <strong>Europe</strong>an Union still hasno self-identifying “<strong>Europe</strong>an public” to lend legitimacy to its institutions. As theSpanish politician Herrero de Miñón points out (1996), a democratic system withouta “demos” is a contradiction in terms, or worse, just “cratos” (power). This iswhat De Witte (1993) calls the problem <strong>of</strong> “cultural legitimation” and others termthe “absent demos” thesis. The legitimacy <strong>of</strong> <strong>Europe</strong>an Union institutions rests ontheir claim to represent the “<strong>Europe</strong>an interest”, but without a <strong>Europe</strong>an society orbody politic, such claims could be characterised as merely a modern spin on theold notion <strong>of</strong> raison d’état. The <strong>Europe</strong>an Union’s so-called “democratic deficit”is ultimately rooted in a deeper “cultural deficit”. 2 It is against this background that<strong>Europe</strong>an Union cultural policy, with its emphasis on promoting awareness <strong>of</strong><strong>Europe</strong>’s shared cultural heritage, begins to make sense.<strong>Europe</strong>an Union involvement in culture, 1957-1992: forging a“People’s <strong>Europe</strong>”The 1957 Treaty <strong>of</strong> Rome which laid the foundations for the <strong>Europe</strong>an Union containsonly two minor references to culture, the first relating to “non-discrimination”and the second to exceptions to the free movement <strong>of</strong> goods where a specialcase can be made for “the protection <strong>of</strong> national treasures possessing artistic, historicalor archaeological value”. 3 The absence <strong>of</strong> any specific treaty reference toculture meant that, prior to Maastricht, the <strong>Europe</strong>an Union had no legal basis fordirect involvement in cultural affairs. Technically, there was no such thing asCommunity cultural policy; just various ad hoc “cultural actions” based on<strong>Europe</strong>an Parliament resolutions and agreements by ministers <strong>of</strong> culture. This lack<strong>of</strong> competence, however, did not prevent Community involvement in cultural matters.Within the Commission, a Directorate-General for audiovisual, information,communication and cultural matters had already been created and the <strong>Europe</strong>anParliament had established several specialised committees related to culture(including a Committee on Youth, Culture, Education, Media and Sport). To circumventthe legal problem, Community <strong>of</strong>ficials invoked economic arguments toachieve cultural and political objectives (Forrest, 1994: 12). This was not difficultas there are no obvious or impermeable boundaries between economic and cultural__________1. For critical assessments <strong>of</strong> integration theory see George, 1985; O’Neill, 1996.2. For further analysis on this point see Leicester, 1996; Shore, 2000.3. Treaty <strong>of</strong> Rome 1957, Articles 7 and 36. France later invoked this clause during the 1992 GATTworld trade negotiations in defence <strong>of</strong> the French film industry against the threat <strong>of</strong> Hollywood.109
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PrefaceThe present text constitutes
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Part IDiffering diversities:transve
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The study: background, contextand m
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IntroductionTransversal perspective
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The challenge of diversityCulture,
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Differing diversitieslanguages. The
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