<strong>Differing</strong> <strong>diversities</strong>At a deeper level, the concepts underlying the copyright standards in the TRIPsAgreement reflect the cultural and commercial concerns <strong>of</strong> western <strong>Europe</strong>an countriesand the United States. Scholarship in this area has attempted to develop a historicallyand culturally informed vision <strong>of</strong> copyright, which transcends the technicalaspects <strong>of</strong> this field and provides greater insight into its cultural implications. 1Inquiries into the broader cultural effects <strong>of</strong> copyright have yielded a theoreticallyrigorous scholarship surrounding a number <strong>of</strong> the central tenets <strong>of</strong> copyright law. 2Current research suggests that the international copyright regime, to a great extent,is based on culturally specific and historically precise ideas about creativity, creativeworks, and the economic role <strong>of</strong> culture. The most powerful cultural normsunderlying international copyright law include a model <strong>of</strong> creativity based on theidentity <strong>of</strong> the creative author as an individual, independent genius, and a conception<strong>of</strong> the creative work as an original manifestation <strong>of</strong> the personality <strong>of</strong> its author.Many scholars who have attempted to clarify the conceptual foundations <strong>of</strong> copyrightlaw point out that this established vision <strong>of</strong> culture and creativity continuesto inform international developments in the field. However, they argue that thisframework for copyright protection may not be conceptually sound when it isapplied to cultural contexts which diverge significantly from the western <strong>Europe</strong>anmodel. A strongly individualistic conception <strong>of</strong> creativity may not be relevant tocultures which place a higher value on group or communal creation, or locate thework <strong>of</strong> individual authors within a strong, community tradition <strong>of</strong> educatedunderstanding and appreciation. 3 They may also be difficult to reconcile with traditionswhich do not accord primary importance to the identity <strong>of</strong> the author, orinclude a particular wealth <strong>of</strong> anonymous works <strong>of</strong> “folklore”. 4 Moreover, the pr<strong>of</strong>essionaland commercial orientation <strong>of</strong> copyright may not be compatible with avision <strong>of</strong> culture that emphasises its independence from commercial concerns. 5These kinds <strong>of</strong> considerations <strong>of</strong>ten arise in relation to aboriginal cultures, andthey may also be at issue in developing countries. 6 Clearly, cultural policies whichseek to promote the interests <strong>of</strong> diverse minority cultures – whether they are subnationalgroups functioning within the existing ambit <strong>of</strong> copyright law, or national__________1. These two extreme positions are pointed out by Barron (1998: 43-45); she argues in favour <strong>of</strong> a perspectivebased on “overlap” and “intersection,” rather than “a single dynamic driving legal and aestheticdevelopment alike.”2. For example, see Foucault, 1984: 101, a seminal and widely-influential work by the noted philosopher;Woodmansee, 1984, a pioneering historical study <strong>of</strong> authorship in the context <strong>of</strong> the development <strong>of</strong>German Romanticism; and Jaszi, 1992: 294-299, who draws together studies <strong>of</strong> Romantic authorship invarious <strong>Europe</strong>an contexts to inform his discussion <strong>of</strong> current American copyright law.3. Ploman and Hamilton (1980: 4-5) cite the well-known example <strong>of</strong> Bali. The individualistic orientation<strong>of</strong> copyright law may also be inadequate to accommodate the current role <strong>of</strong> corporate authorship inhighly industrialised countries. See Jaszi, 1992: 301-302, who discusses copyright in terms <strong>of</strong> the“realities <strong>of</strong> contemporary polyvocal writing practice – which increasingly is collective, corporate, andcollaborative”.4. For example, see Pandit, 1977, who points out that, in Indian tradition, art ultimately aims to liberatethe individual from the limitations <strong>of</strong> the ego, with the implication that anonymity is the highest form <strong>of</strong>creative identity. It should be noted that the term “folklore” is somewhat controversial, but remains widelyused in copyright literature: see Masouyé, 1983; Berryman, 1994: 309-333.5. See Alford, 1993, who makes these observations about Chinese tradition.6. Sayre (1986: 875) and Prott and O’Keefe (1984: 14) point out the contribution <strong>of</strong> deteriorating traditionalvalues in developing countries to the impoverishment <strong>of</strong> culture in the developing world.142
Reasearch position paper 5administrations attempting to implement appropriate copyright principles – mustcome to grips with these concerns.It is interesting to note that a pioneering examination <strong>of</strong> some <strong>of</strong> these issues hasoccurred in the court systems <strong>of</strong> some industrialised countries, where aboriginalpeoples have attempted to vindicate their cultural values through intellectual propertyprinciples. Notably, Australia’s Aborigines have brought a number <strong>of</strong> landmarkcultural claims before the Australian courts. To date, the most sophisticated<strong>of</strong> these judgements demonstrate an encouraging appreciation <strong>of</strong> the complex culturalperspectives presented by these non-western cultures. At the same time, theyhave been largely unable to provide an indication <strong>of</strong> how western courts may ultimatelybe able to reconcile the disparate cultural interests at stake. 1A small group <strong>of</strong> scholars has attempted to overcome the potential limitations <strong>of</strong>copyright theory by choosing to deal with the implications <strong>of</strong> copyright for culturalpolicy in more direct and pragmatic terms. For example, a variety <strong>of</strong> suggestionshas been made for extending copyright protection to works <strong>of</strong> group authorship,and anonymous works <strong>of</strong> “folklore”. Research in this area centres on thecultural implications <strong>of</strong> moral rights, a special branch <strong>of</strong> copyright law which isunique in protecting the non-commercial interests <strong>of</strong> authors in their work. 2Moral rights are a product <strong>of</strong> continental <strong>Europe</strong>an theories <strong>of</strong> creative authorshipas a phenomenon based on the original genius <strong>of</strong> individuals, and as such, theysuffer from the same theoretical limitations which generally affect western copyrightlaw. However, moral rights also create a privileged legal relationshipbetween an author and his work, allowing the author to insist on appropriate attribution<strong>of</strong> his work, and to sue for the protection <strong>of</strong> the integrity <strong>of</strong> his work. Often,these rights persist even after the author has given up his commercial copyright,and, in some jurisdictions, they may continue to be exercised indefinitely after hisdeath by his descendants. 3 The scope and potential power <strong>of</strong> these rights has led tomuch scholarly interest in their practical benefits for culture. Although it remainsin its early stages, this scholarship raises the possibility that the protection <strong>of</strong>moral rights may make a valuable contribution to cultural diversity policies whichtranscends the theoretically individualistic origins <strong>of</strong> these rights.Cultural diversity policies and the regulation <strong>of</strong> technologyCopyright concepts are not only challenged by the diversity <strong>of</strong> cultural interests inthe international arena, but, to an increasing extent, they are also broughtinto question by technological developments. 4 To date, intellectual propertyscholarship has identified two kinds <strong>of</strong> problems which technology presents for__________1. See the summary <strong>of</strong> cases in Blakeney, 1995, and Barron’s detailed analysis <strong>of</strong> the Yumbulul case(1998: 45-87).2. For example, Berryman (1994: 310-321) undertakes a detailed examination <strong>of</strong> the potential contribution<strong>of</strong> moral rights to folklore.3. France, and countries with French-influenced intellectual property systems, provides perpetual protectionfor moral rights: see Ricketson, 1987: paragraph. 8.105, note 510.4. Tunney (1998: 335) notes the parallels between the “oldest,” from aboriginal traditions, and “newest,”based on technological development, visions <strong>of</strong> culture.143
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PrefaceThe present text constitutes
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Part IDiffering diversities:transve
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The study: background, contextand m
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IntroductionTransversal perspective
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The challenge of diversityCulture,
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Diversity, citizenship, and cultura
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Differing diversitieslanguages. The
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The consequences of European media
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