<strong>Differing</strong> <strong>diversities</strong>in the pursuit <strong>of</strong> diversity, including: special funding procedures and criteria forindigenous, ethnic and multicultural arts; the development <strong>of</strong> employment andtraining policies on the part <strong>of</strong> “mainstream” cultural institutions; the regulatoryrequirements placed on broadcasters and print media; ethnic, indigenous and communityradio and broadcasting systems; and regulations for the appropriate treatment<strong>of</strong> culturally sensitive material in museums and heritage institutions. As it isnot possible to look in detail at each <strong>of</strong> these separately, I shall illustrate the issuesthey pose by considering the role <strong>of</strong> cultural policy instruments under five broadheadings: cultural policy and public spheres; the changing social dynamics <strong>of</strong>diversity; cultural markets; culture, policy and everyday life; and cultural policyassessment.Cultural policies and public spheresI use the term “public sphere” here loosely as a means <strong>of</strong> co-ordinating a discussion<strong>of</strong> issues which tend to be cast in different terms in debates focusing on differentcultural sectors: as issues concerning the relations between “mainstream”and “alternative” cultural institutions in debates about the performing arts, film,museums and art galleries; and as issues concerning the relations between differentmedia spheres in debates about media and broadcasting policies. For the issuesat stake in these debates are substantially similar concerning, as they do, the relativeroles to be played by incorporating diversity into i. those cultural and mediainstitutions – whether at the national, provincial or local levels – which are concernedwith the provision <strong>of</strong> cultural services addressed to the population at large,and which might be defined as the national public sphere, and ii. the provision <strong>of</strong>specialist support for activities and institutions related to the particular culturalinterests and needs <strong>of</strong> a specific group or community and generating, as the casemay be, distinctive diasporic, indigenous, autochthonous, sub- or multinationalpublic spheres.These should not be presented as alternatives, although the balance between themis, <strong>of</strong> course, always a matter for debate and assessment in the particular contextsprevailing in particular times and places. However, both are needed in culturallydiverse societies, just as attention needs to be paid to the relations between thetwo.The inclusion <strong>of</strong> diversity within the national public sphere is crucial from a number<strong>of</strong> perspectives. It is important – especially in the case <strong>of</strong> publicly-funded institutions– as a means <strong>of</strong> stating and symbolising a commitment to the right <strong>of</strong> allgroups in a society to have their cultural interests and activities taken into accountin the allocation <strong>of</strong> public cultural resources. It plays a significant role for themembers <strong>of</strong> immigrant communities in helping them develop a sense <strong>of</strong> place,belonging, and recognition in their host societies. Such recognition is also crucialas a means <strong>of</strong> introducing forces for change into the national public sphere byincorporating within it dynamic new forces that will contribute to a questioning <strong>of</strong>the national culture and the development <strong>of</strong> new understandings about what it56
Transversal study on the theme <strong>of</strong> cultural policy and cultural diversityshould include. Equally important, it is through their incorporation into thenational public sphere that minority cultures acquire a “footprint” into the dominantculture that allows them to enter into dialogue with the “mainstream” andserve as a means <strong>of</strong> educating public opinion in the virtues and benefits <strong>of</strong> diversity.This capacity <strong>of</strong> institutions in the national public sphere to act as a means <strong>of</strong>effecting cross-cultural exchange means that they have a significant long-term roleto play in building public support for diversity.Recognition <strong>of</strong> this is, however, variable across the countries surveyed and, fromthe evidence presented, seems to be the most developed in Canada, in relation toboth First Nations and immigrant groups, and the United Kingdom, principally inrelation to immigrant communities. In both contexts, a range <strong>of</strong> policy instrumentshas been developed to diversify the national public sphere. These include the provisionin broadcasting regulations for multicultural programming; the requirementthat diversity be included in the corporate plans <strong>of</strong> publicly-funded theatres, artgalleries and museums; the promotion <strong>of</strong> diversity through equal opportunityemployment practices; and the critical examination <strong>of</strong> management practices andstructures to ensure that members <strong>of</strong> minority groups are represented at all levels,from boardroom to canteen. It is also clear, however, that making the national publicsphere more responsive to the requirements <strong>of</strong> diversity involves changes to theassumptions on which they operate. In the case <strong>of</strong> museums and archives, forexample, it means that the conceptual basis on which collections are acquired,managed and made publicly accessible needs to be reconsidered.There is little doubt, though, that diversifying the national public sphere is seen asinsufficient from the perspective <strong>of</strong> both indigenous and immigrant communities.On the one hand, the process is seen as slow, frustrating, and subject to a good deal<strong>of</strong> window-dressing on the part <strong>of</strong> many cultural organisations which, their criticsargue, <strong>of</strong>ten grudge the diversity requirements they are obliged to meet and thereforecomply with them largely formalistically. It is also <strong>of</strong>ten argued that the criteria<strong>of</strong> excellence which inform many <strong>of</strong> the institutions in the national publicsphere are – whether explicitly or implicitly – ethnocentric or racist. On the otherhand, diversifying the national public sphere is not seen as an adequate means <strong>of</strong>giving voice to the full range <strong>of</strong> creativity in culturally diverse societies. Here, thedevelopment <strong>of</strong> separate or alternative provision is seen as having a central role toplay in sustaining the operation <strong>of</strong> a range <strong>of</strong> different public spheres which serveas the vehicles for debate, cultural expression and solidarity within and betweenthe members <strong>of</strong> different communities – and, in some cases, for dialogue with thewider society but on terms set by the communities in question.Again, there are many policy measures that have been developed to serve theseends. The indigenous media systems developed in Canada – and Australia – arecases in point, as are the varied forms <strong>of</strong> community radio and television that existin many <strong>Europe</strong>an countries. Community arts and theatre programmes, and thedevelopment <strong>of</strong> specific community museums or – in the case <strong>of</strong> indigenous peoples– keeping places have also been important. Common issues that are posedacross these different sectors include the need for staff training and development;57
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