<strong>Differing</strong> <strong>diversities</strong>a Euro-lottery whose prize-money would be awarded in ECU, “to make <strong>Europe</strong>come alive for the <strong>Europe</strong>ans” (ibid.: 21). The Committee also called for the formation<strong>of</strong> <strong>Europe</strong>an sports teams; the transmission <strong>of</strong> more factual informationabout Community activities and their significance for <strong>Europe</strong>an citizens (including“the historical events which led to the construction <strong>of</strong> the Community andwhich inspire its further development in freedom, peace and security”); the inauguration<strong>of</strong> school exchange programmes and voluntary work camps for youngpeople, and the introduction <strong>of</strong> a stronger “<strong>Europe</strong>an dimension” in educationthrough the creation <strong>of</strong> new school books and teaching materials (ibid.: 21-25).These populist measures were designed to enhance <strong>Europe</strong>an consciousness and“<strong>Europe</strong>anise” the cultural sector. But the Committee went further. To create a“People’s <strong>Europe</strong>”, it argued, also required new symbols communicating theCommunity’s principles and values. As the <strong>Europe</strong>an Commission states(1988: 9):“Symbols play a key role in consciousness-raising but there is also a need tomake the <strong>Europe</strong>an citizen aware <strong>of</strong> the different elements that go to make uphis <strong>Europe</strong>an identity, <strong>of</strong> our cultural unity with all its diversity <strong>of</strong> expression,and <strong>of</strong> the historical ties which link the nations <strong>of</strong> <strong>Europe</strong>.”If the citizen lacked awareness <strong>of</strong> (sic) “his <strong>Europe</strong>an identity”, the Commissionevidently saw its task as remedying this deficiency. Foremost among the symbolicmeasures proposed was the new <strong>Europe</strong>an Commission emblem and flag: a circle<strong>of</strong> twelve yellow stars set against a blue background. That flag, adopted in June1985, was taken from the logo <strong>of</strong> the <strong>Council</strong> <strong>of</strong> <strong>Europe</strong>. The rationale for thisemblem, as the <strong>Council</strong> <strong>of</strong> <strong>Europe</strong> described it, was because:“Twelve was a symbol <strong>of</strong> perfection and plentitude, associated equally with theapostles, the sons <strong>of</strong> Jacob, the tables <strong>of</strong> the Roman legislator, the labours <strong>of</strong>Hercules, the hours <strong>of</strong> the day, the months <strong>of</strong> the year, or the signs <strong>of</strong> theZodiac. Lastly, the circular layout denoted union.” (cited in Löken, 1992: 9) 1For the Commission this represented “the symbol par excellence <strong>of</strong> <strong>Europe</strong>anidentity and <strong>Europe</strong>an unification” (Adonnino, 1995: 9). Other symbolic vehiclesfor communicating the “<strong>Europe</strong> idea” included the creation <strong>of</strong> <strong>Europe</strong>an postagestamps bearing portraits <strong>of</strong> famous <strong>Europe</strong>an pioneers; the standardised <strong>Europe</strong>anpassport, driving licence, and car number-plates; and a <strong>Europe</strong>an anthem – the“Ode to Joy” – taken from the fourth movement <strong>of</strong> Beethoven’s Ninth Symphony.To boost the Community’s image Adonnino recommended <strong>Europe</strong>anCommission-sponsored sporting competitions and awards, “public awareness”campaigns, and a host <strong>of</strong> high pr<strong>of</strong>ile cultural initiatives from the conservation andrestoration <strong>of</strong> the Parthenon and the formation <strong>of</strong> a <strong>Europe</strong>an Youth Orchestra andOpera Centre, to the formation <strong>of</strong> a “<strong>Europe</strong>an literature prize” and hundreds <strong>of</strong>“Jean Monnet Awards” for creating new university courses and posts in <strong>Europe</strong>an__________1. Bainbridge and Teasdale (1995: 189) also point out that the circle <strong>of</strong> twelve gold stars is also aChristian symbol: the Virgin Mary’s halo (Revelation 12:1).112
Reasearch position paper 3integration studies with the aim <strong>of</strong> “<strong>Europe</strong>anising” university teaching. TheCommission also attempted to reconfigure the ritual calendar by creating new festive“<strong>Europe</strong>an Weeks”, “<strong>Europe</strong>an Cultural Months” (to accompany the“<strong>Europe</strong>an City <strong>of</strong> Culture” initiative), and a series <strong>of</strong> “<strong>Europe</strong>an years” dedicatedto the promotion <strong>of</strong> certain <strong>Europe</strong>an Union-chosen themes (such as the“<strong>Europe</strong>an Year <strong>of</strong> Cinema”, or the “<strong>Europe</strong>an Year <strong>of</strong> the Environment”). It alsoproposed that 9 May (the date <strong>of</strong> the Schuman Declaration) be designated <strong>of</strong>ficial“<strong>Europe</strong> Day” and a public holiday. Behind these seemingly mundane cultural initiativeslay a more pr<strong>of</strong>ound objective: to transform the symbolic ordering <strong>of</strong> time,space, and education in order to reflect the “<strong>Europe</strong>an dimension” and instilgreater consciousness <strong>of</strong> <strong>Europe</strong> within the public imagination.<strong>Europe</strong>an Union cultural policies since Maastricht: “unity indiversity”?By 1992, <strong>of</strong>ficial <strong>Europe</strong>an Union cultural action (those areas covered by DG X)still only amounted to a random collection <strong>of</strong> low-key projects based on <strong>Council</strong>resolutions for which the Commission could find small amounts <strong>of</strong> money underits own authority. These included audiovisual programmes, book projects, networking<strong>of</strong> cultural organisations, harmonisation <strong>of</strong> controls on the export <strong>of</strong> culturalgoods, restoration projects on symbolic sites <strong>of</strong> archaeological heritage, andvarious small schemes to sponsor cultural exchanges, training, business sponsorship<strong>of</strong> the arts, the translation <strong>of</strong> important works <strong>of</strong> <strong>Europe</strong>an culture, and theadmission <strong>of</strong> young people to museums and cultural events. By contrast, un<strong>of</strong>ficial(or indirect) cultural action now involved the activities and spending <strong>of</strong> sevenother Directorates-General – and an estimated budget <strong>of</strong> ECU 2.47 billion in theperiod 1989-93, an average <strong>of</strong> ECU 494 million per annum. 1This situation changed with the 1992 Maastricht Treaty. Among its innovations,Maastricht created the <strong>Europe</strong>an Union and introduced “<strong>Europe</strong>an Citizenship” asa legal category – another idea advocated by Adonnino. It also brought severalnew areas within the Community’s jurisdiction, including education, youth, consumerprotection, public health and culture, thereby substantially enlarging the<strong>Europe</strong>an Union’s sphere <strong>of</strong> governance. By placing culture de jure as a treatymatter, it also legitimised the <strong>Europe</strong>an Union’s past and ongoing cultural activitiesand interests. Although culture occupies relatively few words <strong>of</strong> theMaastricht Treaty, giving culture its own section was <strong>of</strong> more than symbolic significance.The key provisions are set out in Article 128: 21. The Community shall contribute to the flowering <strong>of</strong> the cultures <strong>of</strong> the MemberStates, while respecting their national and regional diversity and at the sametime bringing the common cultural heritage to the fore.__________1. Bates and Wacker, Community support for culture: a study carried out for the Commission <strong>of</strong> theEC (DG X), 3 June 1993, cited in Sandell, 1997: 272.2. Under the revised Treaty <strong>of</strong> Amsterdam, this became Article 151, and Title IX (“Culture”) becameTitle XII. However, the wording <strong>of</strong> the modified article remains largely unchanged.113
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PrefaceThe present text constitutes
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Part IDiffering diversities:transve
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The study: background, contextand m
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IntroductionTransversal perspective
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The challenge of diversityCulture,
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Diversity, citizenship, and cultura
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Differing diversitieslanguages. The
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