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Tony Bennett, Differing diversities - Council of Europe

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<strong>Differing</strong> <strong>diversities</strong>“Black Caribbean/Black British” (Sreberny, 1999: 65). The “national imaginary”is a continual space <strong>of</strong> contestation and reinvention, not a fixed, unitary culturalgiven, and broadcasting is a significant site for participation in its liveliness.Thus, policy concerns need to continue to focus in many directions at once. Thereis still a role for national terrestrial channels to make programming provision forethnic minority audiences. There still needs to be a focus on improving representationin front <strong>of</strong> and behind the cameras <strong>of</strong> mainstream media, as well as a morepermeable interface between minority and mainstream media (Husband, 1994:16). The tensions between being represented and representing oneself remainpowerful ones, and terrestrial media still need monitoring.But so too do the new channels. The concern about the construction <strong>of</strong> ethnicmedia ghettos does not preclude support and training in entrepreneurial, technicaland creative skills to help the expanding independent minority ethnic productionsector. It is also very hard to study audience preferences without a fuller understanding<strong>of</strong> the media environments in which minorities live. It would be excellentto have a pan-<strong>Europe</strong>an research project that simply monitors the range <strong>of</strong> channelsand nature <strong>of</strong> minority media productivity.Research understanding would be improved through comparative projects thatexamine the same minority group across a number <strong>of</strong> different national spaces,trying to disentangle the various forms <strong>of</strong> capital that an incoming group bringswith it from the constraints and opportunities that the new host location <strong>of</strong>fers.Longitudinal research, or research that takes the time factor seriously, is alsoneeded. In a limited research environment, snapshots at specific moments in timebecome metonymic for the entire experience <strong>of</strong> the group; projects that activelyexamine changes over time, not anticipating a linear acculturation but ratherexpecting increasing hybridisation and variance, are badly needed. It remainsimportant to locate groups within and to map the rich and complex media and culturalenvironments <strong>of</strong> minorities, instead <strong>of</strong> taking a single medium as the focus <strong>of</strong>attention, and that includes use and availability <strong>of</strong> net-based materials.Comparative policy analysis would also locate media use within a set <strong>of</strong> politicaldiscourses about multiculturalism, and help our understanding <strong>of</strong> the successesand failures <strong>of</strong> different kinds <strong>of</strong> state interventions, licensing, training, etc. Anacademic site that collected research output would be splendid.Further research work needs to hone in more clearly on the assumed functions <strong>of</strong>diasporic media in maintaining and/or reconstructing cultural and social identities.Do they help to maintain linguistic connectivity, or would that happen throughother means? Do they help develop a real diasporic consciousness, an awareness<strong>of</strong> being linked to people like oneself around the world? And what about internaldifferentiation, possibly along lines <strong>of</strong> gender and generation, within the diasporicgroup: how does the trope <strong>of</strong> “community” function here? And is the older focus<strong>of</strong> production toward an “ethnic minority community” giving way to a more commercialmedium for “transnations”, 1 with the same “ethnic” film, soap opera or CD__________1. See Tsagarousianou, 2000.164

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