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In spite of unique or diversifiable factors that differ across firms, asset or stock values and returns<br />

still tend to move up or down with general economic and financial market conditions. In good years,<br />

most investments earn good returns—not all investments, but certainly most. In poor years, most<br />

investments earn poor returns. There are common factors that drive economic conditions in favorable<br />

or unfavorable directions, and, not surprisingly, these common factors also impact the value and<br />

returns of most assets and stocks. Examples of common factors that impact economic conditions and<br />

asset returns include commodity prices, interest rates, foreign exchange rates, inflation, and consumer<br />

confidence, to name just a few. These common factors, called market, nondiversifiable, or systematic<br />

factors, cannot be eliminated by investing in portfolios, because the individual assets in the portfolio<br />

are all, or nearly all, affected by these factors. No matter how the portfolio is constructed or how many<br />

assets are in the portfolio, changes in these factors will affect the returns of most of the component<br />

assets in a similar manner, and will therefore affect the returns of the entire portfolio as well. Market<br />

or systematic risks are not diversified by holding a portfolio of assets, as this particular type of risk is<br />

not reduced.<br />

We have seen that assets and stocks carry two different types of risk. Nonsystematic risks are<br />

unique to individual stocks, and as long as these stocks are held in a portfolio and have less than<br />

perfectly positive correlation, this type of risk is reduced. As the number of stocks in a portfolio<br />

increases, this risk gets smaller and smaller, and once the portfolio contains approximately 30 assets or<br />

stocks, the unique or nonsystematic risk is eliminated. Unique or nonsystematic risk, therefore, is<br />

irrelevant; it is not priced, and investors are not rewarded for holding it, because it can be easily<br />

eliminated.<br />

Systematic or market risk, in contrast, which is created by factors common to all assets or stocks,<br />

cannot be diversified. This risk cannot be eliminated, no matter how many stocks are in a portfolio.<br />

Systematic or market risk, therefore, is relevant, it is priced, and investors expect to be rewarded for<br />

holding it. This logic is the basis of the capital asset pricing model (CAPM), which states that the<br />

appropriate measure of risk for any asset is that particular asset‟s contribution to the risk of a portfolio.<br />

This measure of risk for any asset or stock in a portfolio is determined by the mathematics of the<br />

standard deviation of the portfolio. For example, if a portfolio contains two common stocks, stock A<br />

and stock B, the standard deviation of the portfolio is defined by a two-by-two variance/covariance<br />

matrix, which contains four statistical components: the variance of stock A, the variance of stock B,<br />

the covariance between stock A and stock B, and the covariance between stock B and stock A (which<br />

is identical to the covariance between stock A and stock B). In this portfolio of two stocks, there are<br />

two variance terms and two covariance terms, so in a small portfolio the variance of the individual<br />

stocks contributes significantly to the standard deviation of the portfolio.<br />

If you have not encountered covariance in your studies, the covariance between any two stocks<br />

measures the extent to which the stocks move together and the volatility of these movements. Stocks<br />

with high covariance tend to have large movements frequently in the same direction, so placing stocks<br />

with high covariance together in a portfolio does not reduce the risk of the portfolio very much. Stocks<br />

with small covariance, in contrast, tend to have smaller movements less frequently in the same<br />

direction, so placing stocks with low covariance together in a portfolio reduces the risk of the portfolio<br />

much more.<br />

If a portfolio contains five stocks it has five variance terms, one for each stock in the portfolio. With<br />

five stocks in the portfolio, the variance/covariance matrix is five by five, 25 terms in all. Since there<br />

are five variance terms, there are also 20 covariance terms, so the variance of the individual stocks

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