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acquisition, there is no immediate tax liability. He will owe tax only if and when he sells the Pave-Rite<br />

shares. Of course in this latter case, Sarni assumes the risk that Pave-Rite‟s shares may fall in value.<br />

Purchase Accounting<br />

Since 2001, only the purchase method of accounting has been accepted for acquisitions; the pooling of<br />

interests method is no longer permitted. 16 The purchase method requires the acquiring corporation to<br />

allocate the purchase price to the assets and liabilities it acquires. All identifiable assets and liabilities<br />

are assigned a value equal to their fair market value at the date of acquisition. The difference between<br />

the sum of these fair market values and the purchase price paid is called goodwill. Goodwill appears<br />

on the acquirer‟s books as an intangible asset and is amortized, or written off as a noncash expense for<br />

book purposes over a period of not more than 40 years. The amortization of purchased goodwill is<br />

deductible for tax purposes and is taken over 15 years, although it must be evaluated annually for a<br />

loss in fair value or impairment. If the value of the goodwill has fallen, it is written down or impaired<br />

by the amount of the decrease. Time-Warner AOL‟s 2002 loss of $98.7 billion—the largest in<br />

corporate history—included $45 billion write-down of goodwill and was a clear admission that the<br />

merger two years earlier had been a dismal financial failure.<br />

To illustrate the basics of purchase accounting, we offer the following simple example:<br />

Example 7: Consider the predeal balance sheets for B.B. Lean Inc. and Dead End Inc., both clothing<br />

retailers (see Exhibit 17.9).<br />

Now assume that B.B. Lean offers to purchase Dead End for $18 million worth of its stock. Assume<br />

further that Dead End‟s building has appreciated and has a current market value of $12 million. Under<br />

purchase accounting, B.B. Lean‟s balance sheet after the deal appears as shown in Exhibit 17.10.<br />

Note that the acquired building has been written up to reflect its market value of $12 million and<br />

that the difference between the acquisition price ($18 million) and the market value of the assets<br />

acquired ($15 million) is booked as goodwill. B.B.<br />

Exhibit 17.9 Predeal balance sheets.<br />

Exhibit 17.10 B.B. Lean Inc.: Postmerger balance sheet.

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