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In this case, you will be speaking with people you don‟t know and don‟t have any affiliation with. For<br />

this reason, you need to leverage your relationship with the individual who recommended you. It is<br />

critical to provide additional validation regarding your skills and experience. Be prepared to lead the<br />

conversation, but note that, ideally, the information flow should be two-way. Listen carefully, and<br />

adjust your messaging based on cues from the other person. Of course, do your homework about the<br />

firm and industry before the conversation—don‟t waste the person‟s time.<br />

Ultimate Key Contact<br />

If you have reached this stage, you‟ve done well, so pause and build on this success. Before talking<br />

with the ultimate key contact, compile the notes of all previous conversations, craft your adjusted<br />

elevator pitch, research the firm and industry of this contact, and prepare questions and thoughts. Use<br />

all of this knowledge to craft your value proposition. You should also be prepared to add insight and<br />

information to the conversation.<br />

Networking Summary<br />

Recall what you are trying to accomplish:<br />

• Acquire additional people to contact.<br />

• Obtain market intelligence about industries, companies, and functions.<br />

• Locate and gain access to the ultimate key contact.<br />

• Secure a position!<br />

Here is one final thought regarding networking: Remember to be gracious, polite, and professional<br />

in all of your interactions. Ask the person what would be the best time and the best way to speak—in<br />

person, over the phone, or via e-mail. Everyone and every conversation has the potential to help, and<br />

displaying a professional demeanor in every interaction will help make those with whom you are<br />

networking feel comfortable enough to open up their Rolodexes and connections to you. Also,<br />

remember to thank them for their time, insights, and assistance. Finally, update each person with your<br />

progress and keep in contact with them throughout your career.<br />

Assessing Opportunities<br />

While most of this discussion has been devoted to strategies to improve your career search efforts, it is<br />

also important to explore how to assess the opportunities that will arise as a result of your efforts.<br />

It is vital to understand the complete value of an opportunity (beyond the monetary compensation).<br />

For example, job A offers a great starting salary as well as some other financial perks, but it also has<br />

some drawbacks. It is not the exact role you were hoping for, the firm is a bit larger than you would

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