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1 Special thanks to Matt Feczko, Michael DiPietro, Dan Goodman, Henry McGovern, and R. Gabriel<br />

Shih for their assistance in writing this chapter.<br />

2 The Quotations Page, www.quotationspage.com/quote/36892.html (accessed December 18, 2008).<br />

3 J. Leggio, “How Newell Rubbermaid Uses Social Media,” Fortune 500 Series, ZDNet,<br />

http://blogs.zdnet.com/feeds/?p=346&page=1 (accessed December 18, 2008).<br />

4 P. Thomas, “Rewriting the Rules: A New Generation of Entrepreneurs Find Themselves in the<br />

Perfect Time and Place to Chart Their Own Course,” Wall Street Journal, May 22, 2000, R4.<br />

5 A running sidebar is a visual device that is positioned down the right-hand side of the page that<br />

periodically highlights some of the key points in the plan. Don‟t overload the sidebar, but one or two<br />

items per page can draw attention to highlights that maintain reader interest.<br />

6 J. Timmons and S. Spinelli, New Venture Creation, 8th ed. (New York: McGraw-Hill /Irwin, 2008).<br />

7 J. Makower, R. Pernick, and C. Wilder, Clean Energy Trends 2008 (San Francisco: Clean Edge,<br />

2008).<br />

8 M. Marco, “Leaks: Best Buy‟s Internal Customer Profiling Document,” The Consumerist, March 18,<br />

2008, http://consumerist.com/368894/leaks-best-buys-internal-customer-profiling-document (accessed<br />

December 19, 2008).<br />

9 B. J. Pine and J. H. Gilmore, The Experience Economy: Work Is Theatre and Every Business a Stage<br />

(Boston: Harvard Business School Press, 1999).<br />

10 O. Sacirbey, “Private Companies Temper IPO Talk,” IPO Reporter, December 18, 2000.<br />

11 Burn rate is how much more cash the company is expending each month than earning in revenue.<br />

For Further Reading<br />

Bhide, A., “The Questions Every Entrepreneur Should Ask,” Harvard Business Review<br />

(November/December 1996): 120-130.<br />

Bygrave, W., and A. Zacharakis, Entrepreneurship (Hoboken, NJ: John Wiley & Sons, 2008).

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