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Kim, C., and R. Mauborgne, Blue Ocean Strategy: How to Create Uncontested Market Space and<br />

Make the Competition Irrelevant (Boston: Harvard Business School Press, 2005).<br />

Timmons, J., A. Zacharakis, and S. Spinelli, Business Plans That Work (New York: McGraw-Hill,<br />

2004).<br />

15<br />

Financial Management of Risks<br />

Steven P. Feinstein

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