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8 “Cisco Changes Tack in Takeover Game,” Wall Street Journal, April 17, 2008, A1.<br />

9 For a more thorough discussion of this topic, see Weston et al. (1998), Chapter 5.<br />

10 Wall Street Journal, November 30, 2000, B4.<br />

11 Ibid.<br />

12 See Harvard Business School Case 285053, Gulf Oil Corp.—Takeover, for a complete discussion<br />

of this value creation.<br />

13 We assume all cash flows continue in perpetuity. To value a perpetual cash flow, simply divide the<br />

amount of the cash flow by the discount rate; in this case, $1.25 million per year ÷ 20% = $6.25<br />

million.<br />

14 For an explanation of Porter‟s Five Forces see www.quickmba.com/strategy/porter.shtml.<br />

15 See Andrade, Mitchell, and Stafford (2001).<br />

16 Prior to June 30, 2001, the pooling of interests method was also permissible. Under pooling, the<br />

assets of the two firms were combined, or pooled, at their historical book values. There was no<br />

revaluation of assets to reflect market value and therefore no creation of goodwill.<br />

17 Stephen Grocer, “M&A in 2007: Inside the Numbers,” Deal Journal, Wall Street Journal, January<br />

3, 2008.<br />

18 Grant Thornton International Ltd., “Mergers and Acquisitions: Opportunities for Global Growth,”<br />

International Business Report, 2008.<br />

References<br />

Agrawal, Anup, Jeffrey F. Jaffe, and Gershon N. Mandelker. 1992. The post-merger performance of<br />

acquiring firms: A re-examination of an anomaly. Journal of Finance 47 (September): 1605-1621.<br />

Andrade, Gregor, Mark Mitchell, and Erik Stafford. 2001. New evidence and perspectives on mergers.<br />

Journal of Economic Perspectives 15 (2): 103-120.

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