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Budgets offer a variety of benefits to organizations, including these seven:<br />

1. Requiring periodic planning.<br />

2. Fostering coordination, cooperation, and communication.<br />

3. Forcing quantification of proposals.<br />

4. Providing a framework for performance evaluation.<br />

5. Creating an awareness of business costs.<br />

6. Satisfying legal and contractual requirements.<br />

7. Orienting a firm‟s activities toward organizational goals.<br />

Periodic Planning<br />

Virtually all organizations require some planning to ensure efficient and effective use of scarce<br />

resources. Some people are compulsive planners who continuously update plans that have already<br />

been made and plan for new activities and functions. At the other extreme are people who do not like<br />

to plan at all and, therefore, find little or no time to get involved in the planning process. The<br />

budgeting process closes the gap between these two extremes by creating a formal planning<br />

framework that provides specific, uniform periodic deadlines for each phase of the planning process.<br />

People who are not attuned to the planning process must still meet budget deadlines. Of course,<br />

planning does not guarantee success. People must execute the plans, but budgeting is an important<br />

prerequisite to the accomplishment of many activities.<br />

Coordination, Cooperation, and Communication<br />

Planning by individual managers does not ensure an optimum plan for the entire organization. The<br />

budgeting process, however, provides a vehicle for the exchange of ideas and objectives among people<br />

in the various organizational segments. The budget review process and other budget communication<br />

networks should minimize redundant and counterproductive programs by the time the final budget is<br />

approved.<br />

Quantification<br />

Because we live in a world of limited resources, virtually all individuals and organizations must ration<br />

their resources. The rationing process is easier for some than for others. Each person and each<br />

organization must compare the costs and benefits of each potential project or activity and choose those<br />

that result in the most appropriate resource allocation decisions.<br />

Measuring costs and benefits requires some degree of quantification. Profit-oriented firms measure<br />

costs and benefits using monetary metrics. This task is not always an easy one, however. For example,<br />

an advertising campaign may generate increased sales and improve company image, but it is difficult<br />

to quantify precisely the additional revenue caused by a particular advertising campaign, and it is even

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