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operational business plan, the level of detail may include specific job descriptions, but for the typical<br />

business plan, this level of detail would be much more than an investor, for example, would need or<br />

want to see in the initial evaluation phase.<br />

Exhibit 14.10b Operating cycle overview.<br />

Source: Adapted from Professor Bob Eng, Babson College.<br />

Development Plan<br />

The development plan highlights the development strategy and also provides a detailed development<br />

time line. Many new ventures will require a significant level of effort and time to launch the product<br />

or service. This is the prologue of your story. For example, new software or hardware products often<br />

require months of development. Discuss what types of features you will develop and tie them to the<br />

firm‟s competitive advantage. This section should also talk about patent, trademark, or copyright<br />

efforts, if applicable.<br />

Development Strategy<br />

What work remains to be completed? What factors need to come together for development to be<br />

successful? What risks does the firm face? For example, software development is notorious for taking<br />

longer and costing more than most companies originally imagined. Detailing the necessary work and<br />

what is required for the work to be considered successful helps entrepreneurs understand and manage<br />

the risks involved. After you have laid out these details, a development time line is assembled.

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