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Several studies have found that companies‟ use of non-GAAP measures in financial reporting has<br />

decreased since the SEC rule (Regulation G) took effect. 4 Some companies have found other ways to<br />

disclose nonrecurring or unpredictable items without specific reference to non-GAAP measures.<br />

Exhibit 3.2 shows a table from an annual report of Coca-Cola Enterprises, Inc., providing detailed<br />

reasons for changes in its operating income.<br />

Exhibit 3.2 Analysis of changes in operating income: Coca-Cola Enterprises, Inc., year ended<br />

December 31, 2007.<br />

Source: Coca-Cola Enterprises, Inc., annual report, December 2007.<br />

Note that this disclosure includes both core business issues, such as product mix and price/cost<br />

shifts, and nonrecurring effects, such as restructuring and impairment charges.<br />

To varying degrees, typically in footnotes or in the textual discussion of financial results, companies<br />

provide information regarding the effects of idiosyncratic events and transactions on net income.<br />

However, the often formidable task of determining a firm‟s sustainable or core earnings—a process<br />

sometimes called “normalizing earnings”—remains the responsibility of the financial statement user.<br />

The central goal of this chapter is to help users develop the background and skills to perform this<br />

critical aspect of earnings analysis. The chapter covers income statement formats and the nature of<br />

nonrecurring items, and it outlines efficient approaches for locating them in financial statements and<br />

associated notes. Throughout the chapter, information drawn from the financial statements of many

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