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Libro en PDF - DIT - Universidad Politécnica de Madrid

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Complejidad y Tecnologías <strong>de</strong> la InformaciónIn [1] and [27] it has be<strong>en</strong> shown that this conceptual mo<strong>de</strong>l reflects the variouspossible perspectives of the office, as synthesized in [8]. In [27] the mo<strong>de</strong>l hasbe<strong>en</strong> analyzed as a tool for <strong>de</strong>veloping, in conjunction with cybernetics, a newvision of technological innovation in organizations through office automation.7.1 A non-technical language for managersThe primary advantage of such a framework is that it allows a compreh<strong>en</strong>sive evaluationof technology without requiring ext<strong>en</strong>sive technical knowledge. In otherwords, it provi<strong>de</strong>s a new and accurate language for expressing any kind of technologicalneed posed by the organization, while avoiding the severe limitationsarising from the language used by specialists.By using the mo<strong>de</strong>l, the manager can easily id<strong>en</strong>tify in which levels technology isto be applied, and always has at hand the refer<strong>en</strong>ces which make evolutionpossible; not only with technology but also coher<strong>en</strong>tly with corporate objectives.These three levels (Individual Processes, Systemic Processes and Global Process)constitute a step-by-step approach to Office Automation as well as a non-traumaticway for assimilating technology into work <strong>en</strong>vironm<strong>en</strong>ts. At the same time, itpermits managers to id<strong>en</strong>tify the most appropriate technology for each level, andto be gui<strong>de</strong>d by what it is actually done in the office, instead of what technologyhas to offer.In this way, managers have a very powerful methodology for planning their technologicalstrategies without having to face solely technical issues. As concernstechnology, the mo<strong>de</strong>l points out a very clear path for innovation and research.Once the first level (The Tool Box) is overcome, technology should conc<strong>en</strong>trate onsolving cooperation issues, integrating first level tools into full solutions toSystemic Process problems. This tr<strong>en</strong>d has already begun, as shown by thegrowing interest in Computer Supported Cooperative Work. But the fields wheremajor research is still nee<strong>de</strong>d are basically Office Information Systems; the approachof technology to corporate activities; un<strong>de</strong>rstanding the organization as a whole,and the study of implied factors (social, job satisfaction, organizational changes,corporate goals, evolution, competitiv<strong>en</strong>ess, etc.).We would like to un<strong>de</strong>rscore the pot<strong>en</strong>tial the mo<strong>de</strong>l shows for serving as acommon refer<strong>en</strong>ce for the two major participants in Office Automation, users andproducers, integrating both perspectives, top-down for the first, bottom-up for thelatter, and op<strong>en</strong>ing new domains for action.348

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