Domestic technical textiles Industry Segment-wise consumption of ...

during the Xth plan. The mulching targets (2007-08) under NHM for some of the key horticulture
states is given in Annexure 3. The total mulching target coverage under NHM is around 9,600
hectares. We have assumed around 60-65% target achievement for mulching.
Market size of mulch-mats and future forecast
The market size of mulch-mats has been estimated as given below:-
Mulch-mats usage in India
Existing penetration Over 10,000 hectares
Total potential area 10 lakh hectares
Life of mulch-mats 0.5 to 4 years (Average life of 2 years at
present)
Annual mulch-mats usage targeted as 6,000 hectares
per NHM state action plans (adjusted)
Average price Rs 140 per kg (or Rs 21,000 per hectare)
Average GSM of mulch-mats usage 15 GSM (7 – 100 GSM, generally
between 7 GSM to 25 GSM in India)
Total mulch-mats consumption Rs 12.6 crore approx
Around 6,000 hectare or 900 MT
Source: Industry survey, NCPAH, NHM state action-plans, Report of the Working Group on Horticulture,
Plantation Crops and Organic Farming for the XI Five Year Plan (2007-12), IMaCS Analysis
At present, mulch mats are being used mainly in vegetable (which are short duration crops) and few
fruit crops, therefore, the average life of mulch-mats is around 2 years. The existing penetration of
mulch-mats is over 10,000 hectare.
In the XI th plan, the area expansion for mulching is envisaged as 1,00,000 hectare (Rs 150 crore in
value terms) (Source: Report of the Working Group on Horticulture, Plantation Crops and Organic
Farming for the XI Five Year Plan (2007-12)). Assuming that the area addition will happen largely
for crops with higher average life (and higher GSM) and the average life would increase to around 3
years, the replacement demand of mulch-mats in 2012-13 is expected to be around 50,000 hectares.
We have assumed 50% achievement of the target for additional mulching area as per XIth plan. In this
scenario, the replacement demand in 2012-13 will be around 25,000 hectrares. The incremental
demand will be 10,000 hectare (at 50% achievement level of the XIth plan target). Hence, the total
demand of mulch-mats is estimated at around 35,000 hectares per annum. In addition, the average life
of mulch-mats is assumed as 3 years and average GSM as 20, for 2012-13.
The current and future forecast of mulch-mats consumption is given below:-
Mulch-mats domestic usage 2007-08 2012-13