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Domestic technical textiles Industry Segment-wise consumption of ...

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countries next only to China. The Indian footwear market in 2007-08 is estimated at 2.2 billion pairs<br />

including both open and closed footwear (Source: NMCC report). In addition, India exported 143<br />

million pairs <strong>of</strong> footwear in 2007-08.<br />

The Indian footwear retail market is anticipated to surge at a CAGR <strong>of</strong> 20% during the next 3 years on<br />

account <strong>of</strong> rising brand and fashion awareness and improving living standard. The taste <strong>of</strong> Indian<br />

consumers is gradually inclining towards casual resulting in the expansion <strong>of</strong> the casual footwear<br />

market which is expected to have a share <strong>of</strong> approximately 60% in the overall footwear retail market.<br />

The growth trend in the footwear industry signals good prospects for the shoe lace industry however,<br />

considering the changes in consumer preference the shoe lace industry is expected to grow at a rate <strong>of</strong><br />

6%year on year.<br />

Market size <strong>of</strong> Shoe laces and future forecast<br />

Shoes account for majority <strong>of</strong> <strong>consumption</strong> <strong>of</strong> shoe laces. In 2007-08, the domestic market size <strong>of</strong> foot<br />

wear in India is estimated to be 2200 million pairs out <strong>of</strong> which closed foot wear account for 50%<br />

share. Amongst the closed footwear segment 55% <strong>of</strong> the footwear are expected to have laces. In<br />

addition majority <strong>of</strong> the exported footwear are expected to bear laces.<br />

Usage <strong>of</strong> Shoe laces<br />

Usage <strong>of</strong> Shoe laces<br />

Total domestic footwear market 2200 million pairs<br />

Share <strong>of</strong> closed footwear 50%<br />

Share <strong>of</strong> sports footwear bearing laces 30% <strong>of</strong> Closed footwear market<br />

Share <strong>of</strong> men’s footwear bearing laces 25% <strong>of</strong> closed footwear market<br />

Total footwear exports 143 million pairs<br />

Share <strong>of</strong> exported footwear with laces 70%<br />

Replacement market 10%<br />

Price per pair <strong>of</strong> shoe lace Rs. 2.50<br />

Weight <strong>of</strong> material required to manufacture a pair <strong>of</strong> lace 3 gms<br />

Source: <strong>Industry</strong> survey, IMaCS analysis, DGCIS<br />

Laces are also used in other applications i.e. garments (kids wear), shopping bags, <strong>of</strong>fice stationary,<br />

home decoration etc. The usage <strong>of</strong> laces in these applications is expected to be 10% <strong>of</strong> the total usage.<br />

Current Market size and future potential<br />

The market size for shoe laces is estimated to be 2540 MT valued at Rs. 215 crore. With increasing<br />

disposable income and improving living standard the per capita <strong>consumption</strong> <strong>of</strong> footwear is expected

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