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Domestic technical textiles Industry Segment-wise consumption of ...

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Filter fabrics for Vacuum cleaners<br />

Vacuum cleaners have a filter to remove the dust from the exhaust air. The dust is collected in a paper<br />

bag which can be disposed <strong>of</strong>f. Some <strong>of</strong> the vacuum cleaners also use HEPA filters.<br />

Market dynamics and key growth drivers<br />

The demand for vacuum cleaner filters is driven by the demand for vacuum cleaners. The use <strong>of</strong><br />

vacuum cleaners is mainly concentrated in the urban areas. The demand for vacuum cleaners is<br />

triggered by increasing urbanisation & disposable incomes, increasing health awareness,<br />

unavailability and rising cost <strong>of</strong> domestic help and increasing number <strong>of</strong> working women. As per<br />

industry sources the demand is also getting a boost because <strong>of</strong> number <strong>of</strong> <strong>of</strong>fices and households<br />

using carpets which necessitates use <strong>of</strong> vacuum cleaners.<br />

Market size <strong>of</strong> vacuum filters and future forecast<br />

As per industry sources most <strong>of</strong> the vacuum cleaners sold in India are imported along with the filter<br />

media. The domestic market for vacuum cleaners is estimated to be around 2.6 lakh units per annum<br />

which amounts to 33,800 square metres <strong>of</strong> filter media valued at Rs 35 lakh. The replacement demand<br />

<strong>of</strong> the filter media is also small and these are also reported to be imported.<br />

The demand for vacuum cleaners is estimated to have a growth rate <strong>of</strong> 13% based on the sales trends<br />

<strong>of</strong> Eureka Forbes. Thus, the demand for filter media in 2012-13 is estimated to be 62,280 square<br />

metres. The market potential in 2012-13 is estimated to be Rs 80 lakh. An inflationary increase <strong>of</strong> 5%<br />

per annum is assumed to estimate the market potential.<br />

The current and future forecast for <strong>consumption</strong> <strong>of</strong> filter fabric is given below:-<br />

Key manufacturers<br />

Market size <strong>of</strong> filter fabrics for<br />

vacuum cleaners<br />

Quantity<br />

2007-08 2012-13<br />

33,800<br />

square metres<br />

62,280 square<br />

metres<br />

Value Rs 35 lakh Rs 80 lakh<br />

Source: <strong>Industry</strong> Survey, IMaCS Analysis<br />

Filter fabrics used in vacuum cleaners are not manufactured by vacuum cleaner manufacturers and are<br />

outsourced. The filter fabrics are majorly imported.<br />

Imports and Exports

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