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Domestic technical textiles Industry Segment-wise consumption of ...

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Shoe laces<br />

Shoe lace is a band that pulls the shoe together to hold it to the foot. A shoelace consists <strong>of</strong> two<br />

components: a tape that pulls the shoe tightly together, and an aglet, the hardened taped end that fits<br />

through the eyelets on a shoe or boot. Shoe laces are also known as shoestrings or boot laces<br />

Shoe Laces also find application in garments (kids wear), shopping bags, <strong>of</strong>fice stationary, home<br />

decoration etc. However the <strong>consumption</strong> in these applications is negligible as compared to that in the<br />

footwear industry.<br />

Product characteristics<br />

Shoe laces are primarily made <strong>of</strong> Polyester, Cotton and Nylon. Polyester shoe laces dominate the<br />

market because <strong>of</strong> higher durability and better anti-slip properties. Cotton shoe laces are waxed to<br />

improve their performance and appearance.<br />

Shoe laces are manufactured in variety <strong>of</strong> colours, shapes and sizes. Shoe laces are available in<br />

colours such as white, black, brown, blue, green, red, orange, yellow, etc. as well as colour<br />

combinations and patterns based on customer requirements. The product can be flat, round or oval in<br />

shape. Round laces are generally used for leather/formal shoes where as flat laces find majority <strong>of</strong> its<br />

application in sport/casual shoes.<br />

Type <strong>of</strong> lace Average Width / Diameter<br />

Flat 8-10 mm<br />

Round 3-5 mm<br />

Source: <strong>Industry</strong> survey<br />

Shoe laces are manufactured in standard sizes <strong>of</strong> 24”, 30”, 36”, 48” etc. as well as custom made as per<br />

the required length which depends on the application. The 24” and 30” sizes constitute 80% <strong>of</strong> the<br />

market.<br />

Market dynamics and key growth drivers<br />

Shoe laces are a commodity product. The simple technology level and minimal functionality <strong>of</strong> the<br />

product make it difficult for manufacturers to differentiate their products. Since the product<br />

contributes a small share to the total cost <strong>of</strong> footwear, most footwear manufacturers allow their<br />

manufacturing units to source shoe laces locally rather than doing centralised purchase. Thus, cost<br />

competitiveness and ability to provide variety <strong>of</strong> shades are the critical factors for success.<br />

Majority <strong>of</strong> the <strong>consumption</strong> <strong>of</strong> shoe laces is in the footwear industry. Footwear industry is a<br />

significant segment <strong>of</strong> Indian industry with India ranking second among the footwear producing

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