Domestic technical textiles Industry Segment-wise consumption of ...

of the mattresses use tapes, the demand of tapes for mattresses is estimated at 45 million meters
valued at Rs 90 crore.
The domestic demand for pillows is estimated at 130 million pieces thus, demand for pillow ticking
fabric is estimated at around 50 million square meters valued at Rs 155 crore. As per industry sources
the demand for all kind of mattresses and pillows is expected to have a moderate growth rate of 3%.
The current and future forecast of mattresses and pillow components is given below. An inflationary
increase of 5% is considered to estimate the market potential.
Doemstic market size for components of
Mattresses and pillows
Mattress
components
Pillow
components
Mattresses
ticking fabric
Mattress tape
Pillow ticking
fabric
Key manufacturers of the product
Quantity
2007-08 2012-13
175 million square
meters
200 million square
meters
Value Rs 700 crore Rs 1000 crore
Quantity 45 million meters 50 million meters
Value Rs 90 crore Rs 130 crore
Quantity
50 million square
meters
60 million square
meters
Value Rs 155 crore Rs 225 crore
Source: Industry survey, IMaCS Analysis
Kurlon Ltd. and Sleepwell are the major manufacturers of mattresses. Kurlon is the market leader
with a market share of 40-45 % of the organized market. Kurlon’s products include mattresses,
pillows and home furnishings. Kurlon is also involved in trading home finishing imported from
Taiwan, China, Malaysia, and procured from Ahmadabad, Meerut, Mumbai and Erode. The company
has manufacturing facilities at Bangalore, Bhubaneswar and Gwalior and has plans of setting up a
new facility in Northern India. Kurlon sources the required fabric for ticking from various fabnric
manufacturers in Meerut, Kanpur and Mumbai.
Company Production Capacity Sales turnover
Kurlon NA 13 lakh mattresses Rs 339 crore *
Sleepwell
Coir mattress - 1 lakh per month NA
Flexipuff mattress - 0.5 lakh per
month
NA
Pillows - 1 lakh per month NA
Rs 3000 crore*