Domestic technical textiles Industry Segment-wise consumption of ...

Market dynamics and key growth drivers of Astro-turfs market in India
The hockey stadiums account for most of the consumption of artificial turf in India. It also finds use in
use indoor or outdoor landscaping: Rooftops, Balconies, Atriums, Home and Corporate Lawns, Hotels
and Resorts, Club Houses, Jogging / Walking Tracks, Shopping Malls, Traffic Islands, Road Medians,
Kids’ play area etc.
The key market driver is the government expenditure to improve the hockey infrastructure. The
Commonwealth games and Hockey Olympics, which are to be hosted in India, are expected to
increase the short-term demand of astro-turfs in India. In the long term, various Government schemes
providing subsidy to universities / colleges for lying down of artificial turfs augur well for this
industry.
Other than sports, the usage of artificial turf for landscaping is increasing on account of increasing
awareness and acceptance of the product and also because of the rising labour costs in maintaining
natural grass lawns.
More than 1000 installations of astro-turf are already complete in India. Some of the installations of
astro-turf in India are given below (Source: www.fieldturfindia.com):-
• Synthetic Track installed for Military World Games, Hyderabad, 2007
• SAARC countries first artificial grass football field (80,000 sq ft) installed for Chowgule
Group, Goa
• Two Tennis Courts installed for Jain International School
• 8 Basketball Courts installed for Eastern Naval Command at Vizag, Chennai, Arakkonam
• Multipurpose artificial grass field at Mahatma Education Society
• 48,000 sq. ft. installed on Infosys rooftop
Market size of Astro-turfs in India
There are 20 artificial turf hockey pitches in all of India. The Ministry of Youth Affairs & Sports has
approved laying of 12 new Astroturfs at the cost of Rs. 42 crore with a view to create better facilities
for hockey in the country. Locations for new Astroturfs include one at Singpura (Baramullah, J&K)
and tribal pockets like Rajnandgaon (Chhattisgarh), Hazaribagh (Jharkhand) and Kokrajhar (Assam).
At another eight places, the work for establishment of Astroturf is at different stages of the
completion. Besides this, the work relating to replacement of old Astroturfs at NIS, Patiala and
Kolkatta is underway. The proposal for setting up of another four Astroturfs are in the pipeline. By the
end of 2009, India will have 30 Astroturfs spread across the country for the promotion of hockey.