Domestic technical textiles Industry Segment-wise consumption of ...

Market size for Stuffed toys 2007-08 2012-13
Quantity
60 million
pieces
120 million
pieces
Value Rs 420 crore Rs 1050 crore
Key manufacturers of Stuffed toys
Source: Industry survey, IMaCS Analysis
The industry is characterised by a few leading players in the organised sector and large number of
unorganised home based units. Some of the leading manufacturers are Hanung toys, Sunlord apparels,
and Kridnak Udyog.
Hanung Toys & Textiles Ltd was set up in technical collaboration with South Korea and is India’s
largest manufacturer and exporter of soft toys, decorative cushions & children’s room furnishings.
The company manufactures soft toys made of acrylic plush fabric stuffed with hollow PSF. Besides
this the company also manufactures decorative cushions in various shapes, sizes, designs and colours,
home furnishings in various fabrics, colours and designs and products like bed sets, duvet covers,
curtains, throws, quilts, sleeping bags, bolsters/long cushions, cushion covers, floor rugs & carpets, sit
sacks (bean bags). The company’s products are exported to USA, Latin America, Europe and Middle
East. Some of the key customers of Hanung are Wal-Mart, IKEA, Debenhams, American Pacific,
Springs Industries, Mohawk Home, Home Centre, etc. The company markets its soft toys under the
brand Play’N’Pets. The company has agreement with Walt Disney India that allows it to manufacture
soft toys resembling Disney characters like Mickey Mouse, Donald Duck, Goofy, Nemo and Lion
King among others.
Company Capacity Production
(2007-2008)
Sales
2007-2008
Hanung Toys 20 million pieces 21 million pieces Rs. 213.97 crore
Kridnak Udyog 0.045 million pieces
Source: Industry survey, Hanung annual report
Besides this, stuffed toys also manufactured by unorganised home based units. These manufacturers
are concentrated in Noida and Kolkata.
Imports & Exports of Stuffed toys product
The estimated import figure for stuffed toys is given in the following table: