Domestic technical textiles Industry Segment-wise consumption of ...

Usage of flex for banners/hoardings at the malls
Number Average
area (sq ft)
Frequency of
change (per
annum)
Flex usage
per annum
(sq m)
No of banners 100 180 6 10,000
No of backlit 50 30 1 Approx 150
No of malls 500
Total demand of flex at
malls (million sq. m.)
5
Usage of flex for banners/hoardings at the retail stores
Number Average
area (sq ft)
Frequency of
change (per
annum)
No of banners 2 24 4 18
No of retail stores in India 25,000,000
Penetration of flex 5%
Total demand of flex at
retail stores (million sq. m.)
22
Flex usage
per annum
(sq m)
In addition, flex is also used for assembly and Loksabha elections, other special events, etc. The usage
of flex in these applications is around 10-15% of the total usage.
Current market size and future potential
The market size of flex for hoardings is estimated at 57 million square meters while for malls and
retail stores at 27 million square meters. Usage of flex for assembly/loksabha elections and other
special events is estimated at around 11 million square meters. Thus, the total market for flex fabric is
estimated to be around 95 million square meters valued at Rs. 175 crore. Majority of the unauthorised
hoardings are expected to be removed over the next five years thus affecting the flex demand. On the
other hand new/refurbished airports, highways and street furniture are likely to augment the demand
of flex. The demand of flex for hoardings is expected to grow at a CAGR of 9% over the next five
years. The demand of flex in the organised retail sector (malls) is expected to increase at a CAGR of
30% and in the unorganised retail sector at a CAGR of 9% over the next five years, in line with the
growth of retail industry in India. Hence, the demand of flex is expected to increase to 140 million
square meters by 2012-13 (growing at a CAGR of around 9% over the next five years). The market
potential in 2012-13 is estimated at Rs. 258 crore. No change (upwards or downwards) in the price of
flex has been assumed for deriving the projected market size. The current and future forecast of flex
consumption is given below:-
Market size of hoarding 2007-08 2012-13