Domestic technical textiles Industry Segment-wise consumption of ...

The current domestic men’s readymade shirt market in India is estimated at 375 million pieces
accounting for 23% of the total men’s wear market and is expected to grow at a CAGR of 12% over
the next five years. The domestic women’s readymade shirt market has also seen a new dimension
owing to the growing number of working women, changing fashion trends, rising level of information
and media exposure and entry of large number of foreign brands. The segment is expected to grow at
a CAGR of 15-20% over the next five years. In addition, the estimated sale of shirting fabric in 2007-
08 was approximately 1750 million meters which corresponds to 800 million pieces of shirts. India
exported 208 million pieces of shirts in 2007-08 (Source: DGCIS data) and the exports are expected
to achieve a volume growth of 4-5%. The healthy growth in garment industry signals a good growth
potential for the interlining industry though the market for interlining is very price conscious.
Market size of interlining fabric and future forecast
Readymade and tailor-made shirts account for 80% consumption of interlining fabric. On an average
each shirt requires 15 to 20 cm of interlining. Interlinings are not used in all shirts; the choice based
on requirement of the buyer and cost.
Usage of interlining for shirts in 2007-08
Readymade shirts for domestic consumption 423 million pieces
Tailor made shirts for domestic consumption 800 million pieces
Shirt exported 208 million pieces
Shirts considered for interlining 960 million pieces
Interlining required per shirt 15 – 20 cm
Interlining required for shirts 170 million meters
The domestic market size of interlining for shirts is estimated at 170 million meters. Other garments
are expected to account for approximately 20% of the interlining domestic consumption. Thus, the
total market for interlining fabric is estimated at 215 million meters valued at Rs. 515 crore.
The observed trend in the garment industry reveals a shift towards readymade garments. Thus, the
domestic consumption of readymade shirts is expected to increase at 10% year on year. The domestic
consumption of tailor made shirts is expected to increase at 5% year on year. Thus, the demand for
interlining is expected to increase to 290 million meters by 2012-13 (growing at around 7% year on
year). The market potential in 2012-13 is estimated as Rs. 700 crore. No change (upwards or
downwards) in the price of interlining has been assumed for deriving the projected market size. The
current and future forecast of interlining consumption is given below:-