Domestic technical textiles Industry Segment-wise consumption of ...

Carpet backings without latex are also being produced by some manufacturers. This system eliminates
delamination and thus, such carpets are light weight, more flexible, easier to install and can be
recycled easily. This also eliminates the "new carpet odor".
Market dynamics and key growth drivers
CBC is used as primary and secondary backing for carpets. Thus, growth in the carpet industry is the
key demand driver for CBC. The Indian carpet industry is mainly driven by exports. Around 95% of
the carpets made in India are exported majorly to USA. The carpet export witnessed a decline in
recent years because of rupee appreciation against dollar. As per discussions with industry experts and
key industry players the carpet exports are expected to remain stagnant in future thus, limiting the
growth potential of CBC. However, marginal growth is expected in the synthetic CBC only because
of replacement of jute by the synthetic category.
Consumption pattern and market size
CBC is used in majority of the carpets. In 2007–08, approximately 75 million square meters of non-
jute carpets were exported of which 70 million square meters of carpets are expected to have carpet
backing. Since 95% of the carpets manufactured in India are exported, the production of carpets with
carpet backing is estimated at 73 million square meters. As per industry sources approximately 10 %
of the carpets have jute carpet backing. The average GSM of jute backing is 300.
The current market size of jute CBC is estimated at 4750 MT valued at Rs 17 crore. The demand for
jute CBC is expected to fall because of its replacement by synthetic CBC. The market for jute CBC is
expected to decrease to 3673 MT by 2012-13 (falling at 5% year on year). The market potential for
jute carpet backing in 2012-13 is estimated at Rs 12.86 crore.
The market size of synthetic carpet backing cloth is estimated at 128 million sq m valued at Rs 269
crore. The demand for synthetic carpet backing is expected to increase on account of replacement of
jute CBC by synthetic. Thus, the demand for synthetic CBC is expected to increase to 164 million sq
m by 2012-13 registering a growth of 5% year on year.
The market potential in 2012-13 is estimated at Rs 345 crore. The current and future forecast of CBC
consumption is given below:-
Market size for CBC 2007-08 2012-13