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Domestic technical textiles Industry Segment-wise consumption of ...

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Sleeping bags<br />

A sleeping bag is a protective "bag" for a person to sleep in, similar to a blanket that can be closed<br />

with a zipper (allowing it to be folded in half and secured in that position) and functions as a bed<br />

while camping, hiking, hill-walking or climbing. Its primary purpose is to provide warmth and<br />

thermal insulation. Sleeping bags are used at high altitudes in extremely cold weather. It also protects<br />

against wind chill, precipitation, etc.<br />

The basic design sleeping bags work well for most camping needs but are inadequate under more<br />

demanding circumstances. The second major type <strong>of</strong> sleeping bags is mummy bags (because <strong>of</strong> its<br />

shape). Most modern sleeping bags are <strong>of</strong> a ‘mummy’ shape as it is the most thermally efficient<br />

design. A sleeping bag with little or no ‘dead space’ around the user is warmer as there is less air to<br />

warm up with heat from the body.<br />

Market dynamics and key growth drivers<br />

The major <strong>consumption</strong> <strong>of</strong> sleeping bags is by armed forces and para-military forces. The demand<br />

from these sectors accounts for close to 90 % <strong>of</strong> the total demand <strong>of</strong> sleeping bags. The sleeping bags<br />

used in these segments are <strong>of</strong> superior quality as compared to the bags used for leisure activities.<br />

The demand for sleeping bags for camping/adventure sports is less than 10 % <strong>of</strong> the total market for<br />

sleeping bag. The awareness <strong>of</strong> the criterion required for a good sleeping bag is very low. The<br />

customers are very price conscious as well.<br />

The manufacturers need to upgrade their products to superior sleeping bags which could be used for<br />

extreme cold climate conditions (also known as Arctic bags) which will help them to tap the export<br />

market.<br />

Market size and future forecast <strong>of</strong> sleeping bags<br />

The Directorate General <strong>of</strong> Supplies & Disposals (DGSND) finalises the rate contracts for the various<br />

government bodies. The DGSND estimates the demand <strong>of</strong> sleeping bags for government agencies to<br />

be Rs 8.09 crore in 2008-09.<br />

The favorable demography with more and more people going for activities like camping / Trekking is<br />

likely to result in the industry growing at 10% per annum.<br />

The current and future forecast <strong>of</strong> sleeping bags industry size is given below:-<br />

Sleeping bags 2007-08 2012-13<br />

Sleeping bags Quantity<br />

Around 1.5<br />

lakh nos.<br />

Around 2.5<br />

lakh nos.

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