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Domestic technical textiles Industry Segment-wise consumption of ...

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Car upholstery: Car Body Covers<br />

Car body covers are used to cover the car if no covered space for parking (parking garage) is<br />

available.<br />

Product characteristics<br />

The car body cover is a 100% <strong>technical</strong> textile product based on the raw material used. The car body<br />

covers are made <strong>of</strong> a variety <strong>of</strong> fabrics including canvas covers, HDPE, PVC reinforced cotton<br />

material and Nylon.<br />

Consumption norms and the market size<br />

The penetration <strong>of</strong> car body covers is very low in India. These covers are required only if covered<br />

parking garage is not available. Even in the absence <strong>of</strong> covered parking space, most <strong>of</strong> the car owners<br />

do not use car body covers. The penetration <strong>of</strong> car body covers is around 4-5%.<br />

Car body covers<br />

Number <strong>of</strong> cars on road at the start <strong>of</strong><br />

2007-08<br />

9.5 million<br />

Additional cars on road in 2007-08 1.76 million<br />

Penetration 4-5%<br />

Life <strong>of</strong> car body covers 5 to 7 years<br />

Demand for car body covers 1.04 lakh<br />

Source: <strong>Industry</strong> survey, IMaCS Analysis<br />

The car body cover prices range from Rs 600 to Rs 1100. The average price <strong>of</strong> car body cover is Rs<br />

850. The prices have seen a drop over the years. The substitute <strong>of</strong> car body cover is a layer <strong>of</strong><br />

protective coating laid over the car surface. This surface treatment costs about Rs. 3000 to Rs. 4000.<br />

The penetration <strong>of</strong> car body covers is expected to drop marginally because <strong>of</strong> the surface treatment<br />

substitute.<br />

The current and future forecast <strong>of</strong> car body covers domestic usage is given below:-<br />

Car body covers<br />

<strong>Domestic</strong> usage<br />

2007-08 2012-13

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