Part 2 - LA84 Foundation

562
19. Olympic Village
19.10
Media and Public
Relations Service
19.10.1
Press and Broadcast Support
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The SLOOC set up a Sub Press and
Broadcasting Center (SPBC) in the
village to help with the swift delivery of
news reports.
The SPBC used 35 classrooms (1, 2, 3
floor: 1,954 square meters) of Seryun
Elementary School (four story
building) located behind the
Administrative Center. Floor areas of
facilities were as follows; SPBC officer
room 135 square meters (first floor),
media interview room 135 square
meters (second floor), interview room
135 square meters, employee waiting
room 135 square meters, press access
control room, interpreter waiting room
and media operation personnel lounge
67 square meters, working press 101
square meters, story dispatch room 34
square meters, broadcast sub-center
67 square meters, KTA transmission
room 67 square meters, and press
lounge 202 square meters. There were
86 seats provided in the reporter's
work room and 40 seats in the press
lounge.
The interview room was divided into
three sections for broadcasting and
four for the press; 7 WINS terminals,
20 CATVs, 20 telephones, two facsimiles
and two telexes were installed
to support press activities.
One manager, two officers and 48
volunteers, a total of 51 people, were
deployed in the SPBC to help in guide,
translation and press conferences.
The SPBC was open from 8:30 a.m. to
10:30 p.m. for 33 days from September
3 to October 5. During this period, the
village was frequented by 15,366
newsmen, 8,339. E cardholders and
6,977 RT cardholders.
The SPBC arranged 140 interviews,
distributed press releases 87 times
and held 43 press conferences. Some
press members carrying heavy equipment
experienced difficulties because
press vehicles were not permitted into
the village and the SPBC was quite far
from the International Zone.
It was suggested that it would be
highly recommendable at future Olympics
to put a satellite broadcasting
facility in the village residential area.
19.10.2
Village Public Relations Activities
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Village newspaper
The Olympic Villager was published to
introduce various village facilities and
deliver daily information such as
events, competition schedules, news
on delegation activities and weather.
Some 20,000 tabloids copies were
printed every day for 33 days from
September 3 to October 5 and
distributed to the Press Village, MPC,
IBC, the Olympic Center and subvillages.
One thousand copies from
No. 1 to No. 33 were bound and contributed
to each NOC, related
organizations and to libraries. The
village newspaper was published by
the Korea Times, and a temporary
editorial office was opened on the second
floor of the Athletes' Hall.
The first publication, the last publication
and the September 15 edition
were each of 16 pages and featured
full color. For the 30 other days, eight
pages were published in mainly
English and French with one or two
pages in Korean.
Public relations periodicals
Five kinds of public relations booklets,
such as Olympic Village Guide,
Preliminary Village Information,
Delegation Administrative Guide,
Operational Personnel Leaflet, and
Village Street Guide Leaflet were
prepared.
The SLOOC printed 4,500 copies of
Preliminary Village Information in
English and French in March 1988,
distributing them to each NOC, VIP
visitors and related agencies. In
August, Delegation Administrative
Guide was printed in English/French
(1,000 copies) and Korean (1,000
copies). Olympic Village Guide was
printed in English (10,000 copies),
French (10,000 copies) and Korean
(2,000 copies). They were handed out
to athletes, officials and visitors at the
village information booth,
administrative guide center and
general information center.
The Operational Personnel Leaflet was
printed in Korean (10,000 copies), and
15,000 copies of Village Street Guide
Leaflet were distributed to athletes,
officials and visitors.
The SLOOC also gave out 200,000
copies of public relations materials
(Seoul 1988 posters, etc) printed by an
outside agency to each delegation and
visitor. In addition, around 4,000 cuts
of documentary film were taken to
record the history of the village, and
video films featuring athletes' daily life
by event and date were made. Commemorative
albums containing an
average of 50 pictures covering daily
life from flag-raising ceremony to
village departure were presented to
the heads of the 160 NOCs. Some 88
kinds of commemorative stamps were
also distributed, while 3,000 stamp
booklets were prepared for village
visitors and handed out as a commemorative
gift. The idea for the commemorative
stamps was suggested by
volunteers, and it gained massive
popularity with many athletes and
officials lining up to get the stamps.