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(五) 滿意度、信任及態度忠誠<br />

關係品質的滿意度與信任對於態度忠誠度等各組題項的相關分析如表 4-5。從<br />

Pearson 相關分析來看,每個題組項目之間的相關係數介於 0.5~0.73 之間,數值佳,<br />

顯示各題組之間有相關,但題組相似度又不高。另外,在顯著性方面,其數值為<br />

0.000

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