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Moravian Preservation Master Plan.indb - Society for College and ...

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<strong>Moravian</strong> <strong>College</strong> • <strong>Preservation</strong> <strong>Master</strong> <strong>Plan</strong><br />

integrated into natural l<strong>and</strong>scapes <strong>and</strong> sought to<br />

create an intimate, family-like environment <strong>for</strong> the<br />

students (Turner 1995:281-291).<br />

Figure 3-27. Demolition of houses on east side of Monocacy<br />

Street in 1966, prior to construction of Reeves Library (<strong>Moravian</strong><br />

<strong>College</strong> Archives).<br />

college l<strong>and</strong>holdings <strong>and</strong> Steel Field, creating a safe<br />

connection between these two areas <strong>and</strong> <strong>for</strong>ming a<br />

unified athletic zone. At the Church Street campus,<br />

a 60-car parking lot was created in 1967, eliminating<br />

part of the <strong>for</strong>mer Pleasure Grounds. In more recent<br />

times, an entire block of row houses on Otis Place<br />

(figure 3-28) was removed in 1991 to make way <strong>for</strong><br />

the Breidegam Field House (Schamberger 2008,<br />

personal communication; Weinlick 1977:38-39,107-<br />

111).<br />

Although modernism initially rejected many of the<br />

traditional design patterns <strong>and</strong> planning tactics<br />

used <strong>for</strong> historic campuses, by the 1960s elements<br />

of traditionalism were creeping back. Postmodern<br />

historicism in design <strong>and</strong> increased attention to<br />

planning around existing campus components<br />

came back into vogue. Postmodernist thought<br />

encouraged the re-exploration <strong>and</strong> reinterpretation<br />

of past building <strong>and</strong> planning traditions. New<br />

design was meant to echo elements of the old, but<br />

not the more superficial decorations. Paul Rudolph<br />

<strong>and</strong> Eero Saarinen were among the first architects to<br />

engage in this new thinking, <strong>and</strong> used it in designs<br />

at Wellesley <strong>and</strong> Yale. Architectural compatibility<br />

between new buildings <strong>and</strong> old buildings became<br />

increasingly important to enhance the overall<br />

continuity of the campus. Postmodernism coincided<br />

with the rise of the historic preservation movement<br />

of the 1960s, but also came at a time of new<br />

financial threats to colleges nationwide. Declining<br />

populations of students <strong>and</strong> the energy crisis in the<br />

1970s spelled an end to the explosive growth <strong>and</strong><br />

funding of the 1940s-1960s, <strong>and</strong> <strong>for</strong>ced campuses to<br />

plan more conservatively than be<strong>for</strong>e. Alternatives<br />

to erecting new buildings were considered more<br />

seriously, particularly the adaptive reuse or<br />

repurposing of existing buildings. This coincided<br />

with the creation of federal environmental <strong>and</strong><br />

historic preservation laws <strong>and</strong> a newfound respect<br />

<strong>for</strong> the built environment of the past. Renovation<br />

<strong>and</strong> restoration of historic campus buildings<br />

became a key component of campus planning<br />

(Turner 1995:294-305).<br />

<strong>Moravian</strong>: A Postmodern Vocabulary<br />

Figure 3-28. These row houses on Otis Place, between<br />

Rau-Hassler dorms <strong>and</strong> Johnston Hall, were eventually removed<br />

to make way <strong>for</strong> Breidegam Field House (<strong>Moravian</strong> <strong>College</strong><br />

Archives).<br />

3.6 Postmodernism<br />

The utopian visions of the 1960s <strong>and</strong> early 1970s<br />

generated a return to the Jeffersonian concept of a<br />

college as an academic village. New dormitories <strong>and</strong><br />

building complexes sought ways to rein<strong>for</strong>ce <strong>and</strong><br />

stimulate community among those who inhabited<br />

them. These village buildings were often carefully<br />

At <strong>Moravian</strong>, postmodernism arrived earlier than<br />

in most places, appearing as early as the 1950s.<br />

Johnston Hall, designed by George Trautwein<br />

<strong>and</strong> completed in 1952, clearly evoked the historic<br />

<strong>Moravian</strong> buildings of downtown Bethlehem with<br />

its stone façade <strong>and</strong> mock buttresses (figure 3-29).<br />

Though it was in most ways a modern gymnasium,<br />

its outer envelope directly referenced Bethlehem’s<br />

eighteenth-century architecture. Similarly, many of<br />

the new dormitories constructed in the 1960s <strong>and</strong><br />

1970s <strong>for</strong> the growing student body were modern<br />

in <strong>for</strong>m but designed to be compatible with the<br />

local vernacular (figure 3-30). Although their overall<br />

plans were typical of dormitories of their era, they<br />

John Milner Associates • October 2009 • Chapter 3 • <strong>College</strong> Context • 48

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