Agenda - City of Santa Monica

To accommodate the strong ridership by SMC community members since 2007, BBB
has made service enhancements including: schedule revisions to Route 7, extension of
Rapid 7 t o the Wilshire-Western Metro Rail station, the use of articulated buses on
Rapid 7, and launched Route 11 service connecting SMC to UCLA.
Representatives from BBB and SMC are currently meeting to discuss the
implementation of BBB’s new fare collection system and conversion of SMC riders to
Smart Cards by February 2014. The new cards will be purchased directly by SMC, as
they will be us ed as their student ID and programmed by BBB for the Any Line-Any
Time service. The new technology will help speed boarding time and provide more
accurate information regarding ridership patterns.
Financial Impacts & Budget Actions
The agreement between Big Blue Bus and Santa Monica College for reimbursement for
transit services to be provided in FY 2013-14 is $1,317,040, representing an increase of
$97,560 over the current year rate. The revenue increase will be included for Council
approval in the FY 2013-15 proposed budget at account 41642.4020000.
Prepared by: Joe Stitcher, Chief Administrative Officer
Approved:
Forwarded to Council:
Edward F. King
Director of Transit Services
Rod Gould
City Manager
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