Agenda - City of Santa Monica

Figure 3 - Demand Reduction as a Result of Recommended Water Conservation Program
While conservation programs are often less expensive than physically constructing and
operating new water supply or treatment facilities, the noted reductions in projected
water demand are not without a cost. For the City of Santa Monica, these costs include
the cost of the actual conservation program, increased staff and public outreach costs
associated with new program implementation and management, and the associated
loss in water sales revenues (this latter component is partially offset by reduced water
supply production costs). Based on the City's current demands and water revenues, it
is estimated that the total cost for the recommended water conservation program
reflected in Table 1 is approximately $7.2 million through 2020.
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