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Agenda - City of Santa Monica

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Figure 1. Demand Analysis: Comparison <strong>of</strong> the LUCE Water Demand Projection with the Baseline<br />

Demand Projection<br />

15,300<br />

15,900<br />

13,500<br />

14,100<br />

Next, the effects <strong>of</strong> weather and economic conditions on the <strong>City</strong>’s water demand were<br />

explored. Regression analyses were performed to evaluate the correlation between<br />

water use for various customer categories (single family, multi-family, commercial,<br />

institutional and landscape irrigation) and weather and economic (unemployment rate)<br />

factors. Data from the regression analyses indicated that there was no s ignificant<br />

correlation observed with weather related parameters for the <strong>City</strong>. However, a better<br />

correlation was found between the <strong>City</strong>’s unemployment rate and the water use <strong>of</strong><br />

single family, multi-family and landscape irrigation customer classes. A decrease in the<br />

unemployment rate resulted in an increase in water use among these customers. The<br />

analysis suggests the reduction in water use was due in large part to the recession and<br />

higher unemployment rate.<br />

5

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