2013-2014 Course Catalog - PDF Format - Flagler College

182 FLAGLER COLLEGE
BUS 309 – Operations Management (3)
Prerequisite: Junior standing. An overview of the broad responsibilities
of the operations manager and the interrelationships with marketing and
BUS 310 – Principles of Marketing (3)
Prerequisite: Junior standing. A survey of the principles, terminology, and
functions of marketing, emphasizing product, price, place, and promotion. The course
will provide an understanding of the role of marketing in the business environment.
BUS 312 – Retailing Operations (3)
Prerequisites: BUS 307 and BUS 310. This course involves an analysis of the
management functions as applied to the retail establishment; the role of the retailer in
the marketing program; and the relationship between the retailer and the end consumer.
BUS 315 – Selling Principles and Methods (3)
Prerequisite: BUS 310. Examination of principles and methods of selling with
emphasis on the development of effective salesperson/customer relationships
and presentations.
BUS 318 – Principles of Advertising (3)
Prerequisites: BUS 310 for Business Administration and Accounting majors/
minors, and BUS 101 or ART 218 or COM 210 for all other students. This is an
intermediate-level advertising class addressing the structure of the advertising
industry including agency, marketing, and public relations uses. The course
covers advertising rationales, concepts, ethics, research methods, strategies,
planning, and the media mix including buying and placement considerations.
This course is cross-listed as COM 318.
BUS 319 – Entrepreneurship in the Family Business (3)
Prerequisites: ECO 201, 202, ACC 211, BUS 241, 307, 310. This course is
focused on the strategy, environment, and decision-making processes most
important for creating, owning, and successfully operating a family business.
Particular attention is given to the competitive strengths and weaknesses of a
This course also explores and analyzes family business continuity challenges.
BUS 322 – Social Entrepreneurship (3)
Prerequisites: ECO 201, 202, ACC 211, BUS 241, 307, 310. This course
introduces students to the topic of social entrepreneurship which includes
learning the rich variety of competencies that enable entrepreneurs to craft
innovative responses to social problems. Thorough in-depth readings of