2013-2014 Course Catalog - PDF Format - Flagler College

Courses of Instruction 321
In addition, students majoring in sport management are encouraged to
complete a Business Administration minor, which can be achieved by successfully
completing BUS 301, BUS 307, BUS 310, BUS elective, and MAT 223.
course work. Elective courses should be used to pursue a minor or develop other
areas of interest which enhance career opportunities.
SPM 120 – Introduction to Sport Management (3)
This course is designed to provide the student with a conceptual understanding
of sport management. Areas that receive special emphasis are managerial,
sport industry, event/facility management, sport sales and sponsorships, sport
SPORT MANAGEMENT
SPM 210 – Sociology of Sport (3)
Prerequisite: SPM 120. An introduction to sociological issues, practices, and
phenomena associated with sport. Course content explores such areas as social
sport, the interaction of sport and other social institutions (e.g., family, education,
economy, politics, mass media, and religion), and international cultures and sport.
SPM 240 – Selected Topics (3)
Prerequisite: SPM 120. Selected Topics offers the student opportunities to
study areas of Sport Management not listed in the Catalog.
SPM 260 – Administration of Sport (3)
Prerequisite: SPM 120. This course is designed to cover management topics
such as the functions of management, the sport management environment,
strategic and operational planning, organizational structure and design,
human resource management, leadership and motivation, organizational
communication, the sport organizational culture and organizational control.
SPM 270 – Sport Marketing and Promotion (3)
Prerequisite: SPM 120. This course is designed to assist students in understanding
and appreciating the multi-faceted components of sport marketing, including sport
consumer behavior, promotion, sponsorship and licensing, and media relations. In
addition, students will be exposed to the history of sport marketing, as well as the
application of sport marketing principles to collegiate athletics, professional sport
franchises, municipalities, and the sporting goods industry.
SPM 281 - Apprenticeship in Sport Management (1)
Prerequisites: SPM 120, sophomore and above, or by permission. This course is