2013-2014 Course Catalog - PDF Format - Flagler College

Courses of Instruction 185
BUS 453 – Security Analysis and Portfolio Management (3)
A study of security analysis, asset allocation, and
investment process, macroeconomic and industry analysis, equity valuation,
technical analysis. Offered spring semesters.
BUS 461 – Human Resource Management (3)
Prerequisite: BUS 307. An examination of the personnel function, focusing
primarily on job analysis, recruitment, performance appraisal, compensation,
BUS 462 – Consumer Behavior (3)
Prerequisite: BUS 310. The objective of the study of consumer behavior is to
provide students with a comprehensive knowledge of consumer buying patterns
and business marketing strategies. Students will gain an understanding of the
psychological (micro) process that consumers use to make buying decisions, as well
BUS 470 – Strategic Management (3)
Prerequisites: BUS 301, BUS 307, BUS 310, and Senior standing. Through
analysis of actual business cases, students will be expected to integrate the
environment, and develop, recommend, and implement business strategies in
order to gain a competitive advantage.
BUS 471 – International Marketing (3)
Prerequisites: BUS 307 and BUS 310. As cultural diversity becomes more
prevalent within domestic markets and the maturation of these markets becomes
more problematic, it is important for marketers to understand the importance
and complexities of dealing with these domestic market segments and with
foreign markets. Students will also gain an understanding of the research and
planning requirements necessary to participate in these developing markets.
Offered periodically.
BUS 472 – Marketing Management (3)
Prerequisite: BUS 310. The application of marketing concepts and techniques
in a case study environment with emphasis on consumer behavior and the
practical applications of marketing strategy.