2013-2014 Course Catalog - PDF Format - Flagler College

Courses of Instruction 201
COM 358 - Social Media for PR/Strategic Communication (3)
(equivalent to COM 355)
Prerequisites: COM 224 or permission. This course will focus on how to tap
into the new consumer-driven media environment and gain access to audience
intelligence necessary to properly brand and promote a company or client. We
will compare traditional mainstream media used in public relations to new
social media and emphasize the marriage that needs to exist between the two
if promotional efforts are to be maximized in a rapidly changing environment.
COMMUNICATION
COM 359 - Digital Media for PR/Strategic Communication (3)
This course is designed
to provide students with realistic skills and experiences in the research,
planning, execution and evaluations of emerging digital media as applied to
will gain knowledge of the characteristics of digital media in addition to a
communication tools.
COM 362 – Media Ethics (3)
Prerequisite: COM 217 or COM 222 oror This course
among media practitioners. Issues to be addressed include truthfulness, privacy,
secrecy, professional accountability, media and social justice, and the values
cultivated by the entertainment industry.
COM 378 – Media Management Practicum (1-3)
adviser, and permission of instructor. Students in top management positions
at WFCF, FCTV, or the Gargoyle study applied media management under the
of appointment and meet weekly with the adviser to discuss the topics, challenges,
and problems of management. Duties or discussions should cover the basic
functions of management, including planning, budgeting, evaluation, supervision,
delegation, motivation of employees (volunteers), and the responsibilities of
meeting the needs of upper management, the public, regulators, and (often)
advertisers. May be repeated for a maximum of three hours.
COM 401 – Media Aesthetics (3)
Prerequisite: Junior standing or permission of instructor. A study of the