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KAIS 2007 1 - Kenya National AIDS & STI Control Programme ...

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7.3 Knowledge of HIV/<strong>AIDS</strong>Nearly all respondents aged 15‐64 years reported having heard of <strong>AIDS</strong> (98.3%). No significantdifferences were observed by sex, age group, wealth index or education level.Figure 7.3a Most common source of HIV/<strong>AIDS</strong> information among women and men aged15-64 years who had heard of <strong>AIDS</strong>, <strong>Kenya</strong> <strong>2007</strong>.RADIO44.257.9SERVICE PROVIDEROPINION LEADERSOTHERFAMILY/FRIENDS8.64.16.85.57.93.817.524.5Figure 7.3a Themost commonsource ofinformation onHIV/<strong>AIDS</strong> wasthe radio for bothwomen (44.2%)and men (57.9%).TELEVISION/FILM/ INTERNET5.16.2PRINT2.85.0WomenMenDRAMA0.10.10 5 10 15 20 25 30 35 40 45 50 55 60 65 70 75 80 85 90 95 100Percent (%)Among those who had heard of <strong>AIDS</strong>, 44.2% of women and 57.9% of men reported the radio was theirmost common source of information on HIV/<strong>AIDS</strong>. An additional 24.5% of women and 17.5% of menreported they most often gathered information from service providers (e.g. health workers andteachers). Opinion leaders (e.g. traditional, religious and political), family, and friends were lesscommon sources of information as were television, film, Internet, dramas and print media (e.g.newspapers, magazines, brochures, billboards, community notices).<strong>KAIS</strong> <strong>2007</strong> 117

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