Download printable catalog - CSU Channel Islands

MarketingMKT 310 PRINCIPLES OF MARKETING (3)Three hours lecture per weekPresents and analyzes the fundamentalprinciples, methods and procedures inmodern marketing: planning, pricing,distribution, and promotion. Topics includecreating customer value and satisfaction,strategic planning, marketing process andenvironment, research and informationsystems, consumer markets and consumerbuyer behavior, business markets andbusiness buyer behavior, segmentation,product and services strategy, newproductdevelopment and product lifecycle strategies, pricing, communications,direct and on-line marketing, and socialresponsibility and marketing ethics.MKT 311 CONSUMER BEHAVIOR (3)Three hours lecture per weekPrerequisite: MKT 310A comprehensive study of behavioralmodels and concepts designed tohelp understand, evaluate, and predictconsumer behavior. Stresses analyticalthinking about consumer psychologyand prediction of how marketing tacticsmay influence demand for products andservices.MKT 409 MARKETING RESEARCH (3)Three hours lecture per weekPrerequisite: MKT 310Fundamentals of marketing researchincluding design, implementation,analysis, interpretation, and reporting.Develop skills in defining researchproblems, designing surveys, experimentsand observational studies, managingdata collection, performing data analysis,and communicating results. Emphasis ison the use of marketing research as acomponent of marketing strategy (makingextensive use of statistical techniques).MKT 410 INTERNATIONAL MARKETINGMANAGEMENT (3)Three hours seminar per weekPrerequisite: MKT 310Focuses on developing an environmental/cultural approach to global marketing.Topics covered include: cultural andsocial forces, political and regulatoryclimate, global buyer behavior, andglobal marketing strategies. Cases,research, and marketing plans are usedto apply marketing concepts to globalopportunities and environments.MKT 411 NEW PRODUCT DEVELOPMENTAND MANAGEMENT (3)Three hours seminar per weekPrerequisite: MKT 310Develops the managerial skills andperspectives that contribute to innovativeand entrepreneurial new productdevelopment and management. Topicsinclude analysis of consumer needs,market analysis, paradigmatic limitsto thinking, new product design anddevelopment, creativity, innovation,forecasting, resource requirements,product liability issues, and managingnew ventures.MKT 490 SPECIAL TOPICS (3)Three hours seminar per weekPrerequisite: Consent of instructorIn-depth analysis of current topics inmarketing. Topics vary each semester.Repeatable by topic.MKT 492 SERVICE LEARNING/INTERNSHIP (3)Six hours activity per weekPrerequisite: Consent of instructorIndividual internship through servicelearning in assignments related tomarketing. Repeatable up to 9 units.Graded Credit/No CreditMKT 497 DIRECTED STUDY (1-3)Variable hours activity per weekPrerequisite: Consent of instructorIndividual contracted study on topics orresearch selected by the student andfaculty mentor. Repeatable for up to9 units.Graded Credit/No CreditNursingNRS 110 MOOPARKCOLLABORATIVE I (8.5)Four hours lecturer per week13.5 hours laboratory per weekIntroduction of the nursing process asthe foundation for nursing practice, thenursing skills and principles necessaryto implement the process, and the rolesof the nurse as care provider, managerand contributor to the profession.Nursing values of caring, integrity,ethical practice, diversity, education,service and quality are emphasized.Based on the concepts of Orem’s SelfCare Model, the focus is on assessment,identifying the client’s universal self-carerequisites: air, water, food, elimination,integument, musculoskeletal, respiratory,gastrointestinal, genitourinary, andneurological system including sleep,comfort and pain will be covered.Nursing actions relate to health promotionand deviations; endocrine, cardiac andrespiratory will be addressed.Graded Credit/No CreditNRS 120 MOORPARKCOLLABORATIVE II (9.5)Five hours lecture per week13.5 hours laboratory per weekPrerequisite: NRS 110Introduction of the nursing processas it applies to the selected adult,geriatric and pediatric populationswith nursing actions related to healthpromotion and deviations: pregnancy/complications, fetal development, laborand delivery, postpartum and newbornperiods, pediatrics, women’s health,gastrointestinal, fluid and electrolyte,peripheral vascular, musculoskeletal,sensory, skin integrity and hematology.Focus on universal self-care requisites:related to the pediatric populationin air, water, food, elimination,integument, musculoskeletal, respiratory,gastrointestinal, genitourinary, andneurological systems including sleep,comfort and pain will be covered.Nursing interventions to the particularpopulations will be covered.Graded Credit/No CreditNRS 130 MOORPARKCOLLABORATIVE III (10)Five hours lecture per week15 hours laboratory per weekPrerequisite: NRS 120Focuses on Orem’s Self Care Modeland critical thinking in the applicationof the nursing process in selected adult,geriatric, pediatric, family and group/care-giver populations with nursingactions related to health promotionand deviations. Psycho-social, mentalillness, neurological, genital urinary,hepatic and endocrine disorders arecovered. Diagnostic measures, medicaltherapeutic modalities, pharmacologyand medication administration, nutrition,culture and bio-psycho-social-spiritualconcepts with preventive, supportive andrehabilitate nursing are incorporated.The legal, ethical considerations, growthand development as related to theclient’s therapeutic self-care demands areaddressed.Graded Credit/No CreditCourse Descriptions2011 – 2012www.csuci.edu • California State University Channel Islands • 2011 - 2012 Catalog273