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Final Report - Asian Development Bank

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44<br />

TA 4721-PRC: Preparing the Shaanxi-Qinling Mountains Integrated Ecosystem Management Project<br />

<strong>Final</strong> <strong>Report</strong> Appendix 7<br />

g. Outstanding Issues<br />

253. To the extent that the Hot Springs development is a commercial success some portion of its<br />

net income should be allocated to conservation in QBCDA. The Hot Springs will be an important<br />

beneficiary from the bioresources and biodiversity conservation in the Qinling. In particular, many of<br />

its visitors are likely to be high income Japanese tourists attracted to Louguantai for the hot springs,<br />

the Daoist culture and especially the Crested Ibis. Failure to protect the biodiversity and cultural<br />

resources of the PA and Qinling will negatively impact the financial performance of the Hot Springs<br />

over the longer term.<br />

254. The Hot Springs Group will need to explore with the other ex-situ tourism facilities how best<br />

to contribute to the cooperative marketing of the “Louguan Tai Experience” in a manner that will<br />

benefit all of the proposed tourism facilities including the eco-lodges. The Shaanxi Tourism Group<br />

Corporation has much greater tourism marketing experience that the other facilities and therefore has<br />

much to contribute to the future marketing and commercial success of the Project’s tourism<br />

investments.

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