Final Report - Asian Development Bank

Tracking Tool for GEF Biodiversity Focal Area Strategic Priority One:
Catalyzing Sustainability of Protected Area Systems at National Levels
TA 4721–PRC: Preparing the ShaanxiI–Qinling Mountains Integrated Ecosystem Management
Project
11. c. For the species identified above, or other target species of the project not
included in the list above (E.g., domesticated species), please list the species, check
the boxes as appropriate regarding the application of a certification system, and identify
the certification system being used in the project, if any.
Certification
Species
None
A certification
system is
being used
A
certification
system will
be used
IV. Market Transformation and Mainstreaming Biodiversity
79
Name of certification
system if being used
A certification
system will not be
used
12. a. The Project seeks to develop a range of commercial tourism enterprises at the
Louguantai township to build on current visitation and to link increased tourism visitation to
nature and wildlife. The close integration of tourism products, forestry, and Daoism religious
leaders offers a unique opportunity to develop ecotourism that is associated with both iconic
wildlife and unique religious identities. Linked to these enterprises is the potential
development of new ecotourism products linked to the ex-situ conservation program
including giant Panda, Golden Monkey and Crested Ibis. The proposed botanic garden,
animal rescue center visitor programs and attractions linked to exhibitions and the recreation
opportunity created by the hot-springs development will generate a new niche in the local
tourism market building on current visitation to the Terracotta warriors and other historical
and cultural attractions.
The sectors and sub sectors and measures of impact are listed in the table below.
Name of the market
that the project
seeks to affect
(sector and subsector)
Unit of
measure of
market
impact
Market
condition at
the start of
the project
Traditional tourism visitors/year 300,000
Ecotourism visitors/year 10,000
Small and medium Enterprises 0
enterprises based on
biodiversity – flora
Market
condition at
midterm
evaluation
of project
Market
condition at
final
evaluation
of the
project
12. b. Please also note which (if any) market changes were directly caused by the project.
The Project represents the first and potentially most important nature and ecotourism
development in Shaanxi province and will develop this niche as an additional product with