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Characteristics and social representation of ecstasy in Europe - Irefrea

Characteristics and social representation of ecstasy in Europe - Irefrea

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with others, facilitates be<strong>in</strong>g able to keep go<strong>in</strong>g all night or underst<strong>and</strong> the musicbetter).The second block shows us another cha<strong>in</strong> <strong>of</strong> <strong>representation</strong> where the central themeis the position<strong>in</strong>g <strong>of</strong> <strong>in</strong>dividuals on the dangers <strong>of</strong> use. Here, we f<strong>in</strong>d associatedcomponents such as <strong>ecstasy</strong> provokes death or produces addiction or has a long termdepressive effect. These components also may be considered <strong>in</strong> some sense “effects” <strong>of</strong><strong>ecstasy</strong> but which we believe it is the accent on danger that leads them to be associated.In other words, aspects which would make <strong>ecstasy</strong> a supposedly dangerous drug forthose who consume it.It is true that a m<strong>in</strong>i-block also appears <strong>in</strong> some countries compris<strong>in</strong>g two or threeitems. On <strong>in</strong>terpret<strong>in</strong>g these associations <strong>of</strong> these few items, we see that they can alwaysbe attributed to one or the other block so that it does not change the idea <strong>of</strong> these bigassociative blocks.What is rather <strong>in</strong>terest<strong>in</strong>g is that this distribution <strong>of</strong> items <strong>in</strong> two blocks or cha<strong>in</strong>s <strong>of</strong><strong>representation</strong> is repeated both at a group level <strong>in</strong> consumers (C) <strong>and</strong> <strong>in</strong> non-consumers(NC), which leads us to believe that we are see<strong>in</strong>g two powerful stereotypes or clichéswith important repercussions on the behaviour <strong>of</strong> <strong>in</strong>dividuals <strong>and</strong> which must be taken<strong>in</strong>to account <strong>in</strong> design<strong>in</strong>g preventive campaigns. It is important to underst<strong>and</strong> thatalthough the positions <strong>of</strong> C <strong>and</strong> NC are opposed <strong>in</strong> each <strong>of</strong> the cha<strong>in</strong>s <strong>of</strong> <strong>representation</strong>,each <strong>of</strong> the cha<strong>in</strong>s is always respected.In short, the <strong>in</strong>dividuals <strong>in</strong> our survey th<strong>in</strong>k, underst<strong>and</strong> or <strong>in</strong>teract with <strong>ecstasy</strong>through or on the basis <strong>of</strong> two associative cha<strong>in</strong>s or <strong>social</strong> <strong>representation</strong>s -the implied“effects” (so that people use <strong>ecstasy</strong>) <strong>and</strong> its implied danger, to position themselves foror aga<strong>in</strong>st, depend<strong>in</strong>g on whether or not they are consumers <strong>of</strong> <strong>ecstasy</strong>. It is worthask<strong>in</strong>g if there are other cha<strong>in</strong>s <strong>of</strong> <strong>representation</strong> for <strong>ecstasy</strong> which are different fromthose found <strong>in</strong> this survey but they have not appeared anywhere dur<strong>in</strong>g this research.The young would th<strong>in</strong>k about <strong>ecstasy</strong> through their response to two types <strong>of</strong> question,“what is it that you expect from <strong>ecstasy</strong>?” <strong>and</strong> “how would you evaluate the danger <strong>of</strong><strong>ecstasy</strong>?” Depend<strong>in</strong>g on how <strong>in</strong>dividuals <strong>and</strong> groups st<strong>and</strong> on these questions willpossibly determ<strong>in</strong>e their behaviour <strong>in</strong> respect <strong>of</strong> the use <strong>of</strong> <strong>ecstasy</strong>.Analysis <strong>of</strong> the overall sample <strong>and</strong> <strong>of</strong> each country which is given below will take<strong>in</strong>to account this <strong>in</strong>terpretative methodology which we have just expla<strong>in</strong>ed. We will<strong>in</strong>dicate <strong>in</strong> each case if the diagram moves away from this general guide <strong>in</strong> both theconsumers sample (C) <strong>and</strong> the non-consumers (NC). We suggest that the <strong>social</strong><strong>representation</strong>s <strong>of</strong> our overall sample <strong>in</strong> Modena, <strong>in</strong> Nice <strong>and</strong> <strong>in</strong> Palma de Mallorcaclearly follow this same distribution <strong>in</strong> two blocks, with no <strong>in</strong>terconnection, onereferr<strong>in</strong>g to the “position respect to the implied effects” <strong>and</strong> the other to the“problematic view <strong>of</strong> <strong>ecstasy</strong>” without there be<strong>in</strong>g any <strong>in</strong>terchange <strong>of</strong> items from oneblock to another.In the case <strong>of</strong> Coimbra, the NC group follows the general rule whereas the diagramon the C group <strong>in</strong> Coimbra at a 5% significance level forms itself <strong>in</strong>to a s<strong>in</strong>gle block.108

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