and Integrated Pest Management - part - usaid

224 PESTICIDE MANAGIEMEN'I' AND 1PM IN SO! TrIEAST ASIA
MESSAGE DESIGN AND DEVELOPMENT
Posters
Eight distinct mcssages were cast in posters:
I. "Don't waste money for chemicals that don't work. Be sure. Know what
chemicals to use and when."
2. "Are you killing all the friendly insects and getting pests in your field? Get
Integrated Pest Management training and be more sure you're using
chemicals correctly."
3. "Be more suire. If you identify dangerous pests and diseases in your field...
and then you control them properly and know that they are controlled ...you
can sleep easier."
4. "Be more sure what friendly insects are inyour field killing pests for you."
5. "Are you ignorant? You must be ignorant if you don't know how these
insects can help you."
6. "Be sure. lKrow the identity of rice pests. Choose the right pesticides.
Don'I It pesL and diseases surprise you."
7. "Do you know that there are other ways to control pests ... Besides using
chemicals?"
8. "The insect that you are killing now may be a useful one ... Not all insects
are pests."
Audio Cassette Drama
As in thz posters, the audio cassette dramas focussed on this message:
"Do not waste money; spray only when it's profitable. Don't spray the wrong
chemicals because you've incorrectly identified the pest. Identify first, then
decide whether or not to spray, then choose chemicals. Get IPC training and be
more sure you're using chemicals correctly."
To develop locally specific drama content, a list of questions that farmers in
the campaign areas had raised and excerpts of their actual conversations on IPC
were handed over to de scriptwriter. This enabled him to create dialogue that the
intended listeners could identify with, thus enhancing the relevance and
attractiveness of the audio cassette dranas.
FORMATIVE EVALUATION
While the communication materials were deveioped by professionals, there
was still a need to pretest them to check if they would achieve the desired
response from their intended audience. Prototype material was shown to
representatives of the intended audiences to check if the message was conveyed
and if the communication material was acceptable, attractive, and relevant.