and Integrated Pest Management - part - usaid

254 PESICIDE MANAGFMAENT AND [PM INSOUTHEAST ASIA
Table 1. Expenses for the design and development of the "Radio-based
Communication Campaign" and the costs for production and
dissemination of IPM-radio materials.
Cots
Consultancy and purchase orders Phil. pesos IJS dollars
(P) (s)
Baseline studies and design of the
265,000 21,000
"Radio-bascd Communication
Campaign on IPM"
Three local contracts for pre-testing
testing broadcast materials
Design and production of printed
materials
Production of broadcast materials
(48 IPM plugs and 36 IPM radio dramas)
Mas; production of IPM tapes and
85,000
370,000
602,000
127,000
12,000
21,600
100,000
7,000
cassettes
Promotion and dissemination of
234,000 11,600
broadcast materials
Monitoring and evaluation expenses 103,000 5,800
1,786,000 179,000
Note: Th, peso and USS cost columns are separate expenditures, i.e., total cost
of each itenm is peso plus USS cost.
e'tension, and what function of extension can it help or contribute to, for a more
efficient delivery system. Whlher communication technology, including the
introduced "IPM Radio-based Communication Campaign" and numerous printed
material, will make a significant contribution to crop protection extension
depends ultimately on our ability to adjust our organizational structures and plant
protection approaches to take maximum advantage of the potential it offers.
LITERATURE CITED
Bunting, A.H. 1985. Extension and technical change in agriculture. AERDC
Conference, September 15-21, 1985.
Garforth, C. 1982. Reaching the rural poor: a review of extension strategies
and methods. In Progress in Rural Extension and Community Development
Vol. 1 (Eds. G.E. Jones & M.J. Rolls). John Wiley.
Jones, G.E. 1965. The diffusion of agricultural innovations. In Readings in
Resource Management and Conservation (Eds. I. Burton & R.W. Kates), pp.
475-492. Univ. of Chicago Press.
Jones, G.E. 1967. The adoption and diffusion of agricultural practices. World
Agric. Econ. Rural Sociol. Abstr. 9:1-34.