No. 19 - 10 Jahres Ausgabe, Lech & Zürs

engl. / There is a saying according to which a
good story sells, and a picture says more than
a thousand words. In that sense the year 2021
saw a snapshot between enormous walls of
snow that had already made history 60 years
previously: the legendary jump over a Porsche!
Back then and today the spitting image of a
brand and its attributes.
Sport & Freizeit
If the internet had already been there in 1960, this picture
would have gone viral: the photo shows the legendary skier
Egon Zimmermann jumping across the gap between two
enormous walls of snow on Flexenpass near Lech Zürs.
Below him a beautiful, ruby Porsche 356 Coupé is parked
across the road. Back then he had not yet won the Olympics,
but he had the courage to do this daring stunt.
“In those times, as a downhill racer, you had to be quite
the daredevil”, Karlheinz Zimmermann reminisces as he
thinks back to his brother’s reckless trick. The iconic black
and white picture with the ironic subtitle “As he was taking
a shortcut” was taken by brilliant photographer of his time,
Hans Truöl. It may well be the most famous work by the
photographer who died in 1981. It represents the spirit of
those days when courage, sportsmanship, and especially
joie de vivre had returned after decades of hardship.
“It is a special honour to get to write
the next chapter in this story.”
Aksel Lund Svindal
von links: Karl-Heinz Zimmermann, Aksel Lund Svindal, Lutz Meschke
© Foto: Stefan Bogner, Porsche AG
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