No. 19 - 10 Jahres Ausgabe, Lech & Zürs

© Foto: Stefan Bogner, Porsche AG
The photo of the jump over the Neptune blue Porsche
Taycan is a new interpretation of the historic black and
white picture and it symbolises the mentality of the
Stuttgart-based sports car maker – embracing new
challenges and being courageous in the pursuit of new
solutions while always daring a little more than others.
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Back to Svindal, who soars majestically like an eagle over
the five-metre gap. Underneath him on the ground lurks
the photographer, Stefan Bogner. He, too, has a personal
connection to the legendary photograph: “Hans Truöl took
pictures of my uncle Willy Bogner and my grandfather
Willy Bogner senior. Consequently, it is a great honour
and we’ve come full circle, on a personal level”, says
Bogner before turning back to the camera.