No. 19 - 10 Jahres Ausgabe, Lech & Zürs

T.L.L. A magazine is more than its cover. How do you
come up with the content, where do you find the ideas?
B.S. That actually makes us laugh a lot because finding
topics is really very easy, maybe because we’re so nosy.
Well – not the worst character trait when your main job is to
publish a magazine; but we’ve often had to increase the page
numbers. Which is totally worth it because good stories must
be told and printed. Aside from the great encounters we’ve
had as a result of our curiosity, the interviews and stories also
get a very personal touch because of it. Creating that kind
of quality takes a lot of time, time that is so rarely invested
nowadays, but La Loupe is a collection of hand-picked treats
– selected by yours truly. Now let us share a little secret here:
as of 2018 Julia sketches out every single cover – with a pencil
and paper, a cup of tea and an eraser. Each one is unique.
Magazin
T.L.L. You are zeitgeisty, you know your way around
trends in fashion and on dinner plates but would you say
the way you work is contemporary?
B.S. All of our internal processes, with a team of up to ten
freelancers, are communicated exclusively via a project
management tool; no e-mails, no paper. Our team is almost
exclusively made up of women, by the way – superwomen
whose input, enthusiasm, and passion for La Loupe equal our
own. Just before the printing deadline, before everything is
approved and finally sent off to the printer’s, things sometimes
need to move swiftly, or we may need to work late
into the night – these things bring us closer together. We all
have the same lump in our throat, we’re equally exhilarated
and relieved to see that the work we’ve put in over the past
three or four months has once more resulted in a beautiful
magazine we can all be proud of. This well-oiled team
strengthens us a publishers. And time and again young talents
and start-ups contribute their fresh ideas and skills to La
Loupe or help as a backup. We may not share an office in the
conventional sense, with a cosy coffee bar or a meeting corner,
but we do meet online and share aspects of our private
lives in Vienna, Salzburg, Munich, Dornbirn, Turin or Berlin.
At this point we should like to praise our core team members
Julia, Lisa, Katrin and Judith; you are amazing.
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